Book of the month

Brandoffon. Andy Stalman. It is the first time I can personally interview the writer of the book I have recommended in this newsletter. So, this is a very special issue! Like a lot of us, I love reading books that make me feel positive and optimistic once I have turned READ MORE

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8 minutes with Andy Stalman

Andy Stalman is a XXI century humanist. He is one of the best known branding and communication experts and writer of the best-sellers Brandoffon and Humanoffon. He has a very positive, hopeful approach regarding humanization in digital times. He was born in READ MORE

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Call it Humanization

It was midnight in Shanghai and I was in my hotel room, on a conference call: on one side of the line there was one of my team members calling from NYC (where it was noon). On the other side, there was ourREAD MORE

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