Brandoffon. Andy Stalman. It is the first time I can personally interview the writer of the book I have recommended in this newsletter. So, this is a very special issue! Like a lot of us, I love reading books that make me feel positive and optimistic once I have turned the last page.
Brandoffon is one of them. Stalman, with a realistic approach to today’s environment, predicts what will happen in the near future (going further would be too adventurous in our VUCA reality). He makes a clear statement about humanity’s ability to create a better life today with the priority of leaving a better, more sustainable legacy for our future generations.
Brandoffon is a human-first vision of our world. A world which evolves in two scenarios, which live side by side in our daily life: offline and online. With a realistic, practical perspective, Stalman takes digital out of its present shrine and brings analogical into a new dimension. Because, all in all, we shouldn’t forget that offline was invented by humans, and online too.
