{"id":24085,"date":"2019-07-17T09:31:46","date_gmt":"2019-07-17T09:31:46","guid":{"rendered":"http:\/\/www.emmaginer.com\/el-libro-del-mes-18\/"},"modified":"2019-07-26T10:07:17","modified_gmt":"2019-07-26T10:07:17","slug":"el-libro-del-mes-18","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/en\/el-libro-del-mes-18\/","title":{"rendered":"The book of the month"},"content":{"rendered":"<p><strong><em>Lovemarks, the future beyond brands.<\/em> Kevin Rogers.<\/strong> I couldn\u2019t say which page of this iconic book written by Kevin Rogers (who led Saatchi&amp;Saatchi until 2016) moves me the most. It\u2019s one of the quintessential marketing best-sellers with a message that goes <!--more--> beyond its expertise area. According to Rogers, brands are concerned about cutting information clutter, fostering meaningful connections with the consumer, creating integrated experiences, engaging people and making the world a better place. Which, in fact, are the same questions that a company faces today. So, Lovemarks is much more than a book describing how a brand can become relevant through the emotion it awakes. It is also a book we can take as inspiration to project how organisations should think nowadays. If we want our company to become a lovemark for its internal customer, it\u2019s not a matter of methodologies, graphs or organisational charts inspired by the 20th century, but by staying close to the internal client to achieve a real emotional connection.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lovemarks, the future beyond brands. Kevin Rogers. I couldn\u2019t say which page of this iconic book written by Kevin Rogers (who led Saatchi&amp;Saatchi until 2016) moves me the most. It\u2019s one of the quintessential marketing best-sellers with a message that goes<\/p>\n","protected":false},"author":3,"featured_media":24063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[903,904,905,906],"class_list":["post-24085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-emocion-en","tag-internalcustomerexperience-en","tag-kevinrogers-en","tag-lovemarks-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The book of the month - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/en\/el-libro-del-mes-18\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The book of the month - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Lovemarks, the future beyond brands. 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