There\u2019s a sentence the vast majority of companies say at any given moment during my first visit: \u201cWe are very special here\u201d or also \u201cthis company is totally different\u201d. It doesn\u2019t matter the size of the organisation, its country or industry type. This sentence is always the same and, to my surprise, it is always said in a specific tone that might go from resigned to sarcastic.<\/p>\n
I still cannot understand what the negative connotation of being \u201cspecial\u201d or \u201cdifferent\u201d is (in case the companies really mean it). That is to say: why should it be better to be \u201cmainstream\u201d or \u201caverage\u201d? In an era where companies are seeking more than ever their authenticity to create a differentiated value proposition, \u201cbeing special\u201d should be celebrated with fireworks.<\/p>\n
The case is that, so far, I haven\u2019t found two identical organisations. It is true that there could be similar features depending on their size and sector (organisational structures, management styles, roles, daily situations or even personalities). In spite of this, each organisation evolves its own way. This so-called \u201cway\u201d is the company\u2019s purpose, what defines its culture and storytelling. It is precisely the organisation\u2019s storytelling that will attract and keep the people which brings the company to life (either as an internal or external client). These people have a shared vision of the world (their purpose) with the company\u2019s. We could then say that a company is \u201cspecial\u201d because its people are \u201cspecial\u201d too. <\/p>\n
A company which is true and honest to itself, which respects its DNA, will promote its authenticity. And the fact of being authentic is nowadays a total success.<\/p>\n
So, when I hear \u201cwe are very special here\u201d, my reptilian brain wakes up and, automatically, I WANT to know this organisation inside out and explore the reach of its purpose and authenticity. Nothing could interest me more than a special company, made of special people. <\/p>\n","protected":false},"excerpt":{"rendered":"
There\u2019s a sentence the vast majority of companies say at any given moment during my first visit: \u201cWe are very special here\u201d or also \u201cthis company is totally different\u201d. It doesn\u2019t matter the size of the organisation, its country or industry type. This sentence is always the<\/p>\n","protected":false},"author":3,"featured_media":23832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[336,488,487],"class_list":["post-23836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-authenticity","tag-culture","tag-purpose"],"yoast_head":"\n