I met Antonio in 2016 and we have so many things in common we believe we were family in a previous life \u263a Retail animal that he is, he has had a very long career in the fashion industry, starting out in London (his first steps were working in the Men\u2019s Collection at Marks&Spencer and, later, he became Iberia Retail Director). He played a key role in the development of Hoss Intropia (he was one of the shareholders). Nowadays, he is the Retail Director of Pronovias and he also teaches in IE and IED.<\/p>\n
Even if his expertise is product, Antonio is a big fan of people and their impact on the retail industry. That\u2019s what our conversation is about:<\/p>\n
1. Now that we talk about hybrid retail, what\u2019s the role people have to play in a brand\u2019s retail strategy?<\/strong> 2. Your retail life started in the 90s\u2026 How did profiles and careers evolve within the industry?<\/strong> 3. Nowadays, what do retailers ask of the teams working at their premises?<\/strong> 4. And what do our coveted profiles expect from retailers?<\/strong> 5. To what extent can the people working at a shop determine the impact of such a brand on a customer?<\/strong> 6. In your opinion, which brands rock with regard to people?<\/strong> Many thanks for sharing your vision with us, Antonio!<\/p>\n","protected":false},"excerpt":{"rendered":" I met Antonio in 2016 and we have so many things in common we believe we were family in a previous life \u263a Retail animal that he is, he has had a very long career in the fashion industry, starting out in London (his first steps were working in the Men\u2019s Collection at<\/p>\n","protected":false},"author":3,"featured_media":23701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[664,665],"class_list":["post-23704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-newretail-en","tag-retailispeople-en"],"yoast_head":"\n
\nNowadays people are the differential key when building a retail brand. Emotion, sympathy and creating the wow effect with customers are essential skills. Customers do not waste time with a transaction unless the experience is truly memorable.<\/p>\n
\nI was very lucky to start with Marks&Spencer, a retailer that always put potential first and boosted the team\u2019s development. It has been a driving force in my career: I believe in talent and potential, above all. I am convinced that, today, retail professionals value professional development more than ever within a changing omnichannel environment.<\/p>\n
\nTo connect with customers to achieve our targets and to be brand ambassadors who can build up their own personal client network. Clienteling is a sustainable way to make our business grow.<\/p>\n
\nPermanent professional development and empowerment.<\/p>\n
\nIt\u2019s CRUCIAL. In brick-and-mortar retail, people are the key piece to build a brand and offer a unique value proposition.<\/p>\n
\nOf course Pronovias, where we offer our teams 360\u00ba development programmes. Louis Vuitton also has very interesting customer interactions. In Spain, Loewe and Desigual are also very active in that sense.<\/p>\n