{"id":23411,"date":"2018-06-14T14:01:31","date_gmt":"2018-06-14T14:01:31","guid":{"rendered":"http:\/\/www.emmaginer.com\/?p=23411"},"modified":"2018-06-14T14:04:15","modified_gmt":"2018-06-14T14:04:15","slug":"book-of-the-month","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/en\/book-of-the-month\/","title":{"rendered":"Book of the month"},"content":{"rendered":"

Onward: How Starbucks fought for its life without losing its soul. Howard Schultz & Joanne Gordon. <\/strong>
\nToday I read that Howard Schultz is definitely stepping down from his front position at Starbucks to take a role with a different scope. All those around me know I am a total fan of the Seattle brand (click this post here)<\/a> because its worldwide cafeterias have been my office during all those years in international operational HR. When I read Onward, I confirmed Starbucks as my lovebrand for life. <\/p>\n

In his book, Schultz tells the story of the first time he decided to self-demote, in a very deep culture crisis for the brand, to work from a more operational position to bring the meaning and purpose of the brand back. It\u2019s quite unusual to find a CEO who takes such decisions without anybody forcing him to do so. Sometimes, somebody has to take a step back to take ten steps forward. A very inspirational story in a time where finding humble, brave boards of directors is quite an anecdote.<\/p>\n","protected":false},"excerpt":{"rendered":"

Onward: How Starbucks fought for its life without losing its soul. Howard Schultz & Joanne Gordon. Today I read that Howard Schultz is definitely stepping down from his front position at Starbucks to take a role with a different scope.<\/p>\n","protected":false},"author":3,"featured_media":23408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[488,486,487,271],"class_list":["post-23411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","tag-howardschultz-en","tag-purpose","tag-starbucks-en"],"yoast_head":"\nBook of the month - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/el-libro-del-mes-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book of the month - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Onward: How Starbucks fought for its life without losing its soul. 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