The book of the month

Deconstruyendo la felicidad. Margarita Álvarez. Writing a book was the only thing without a “tick” on Margarita Alvarez’s bucket list and, voilà, here it is! If you are a sceptic, do not be misled by the title: this is not a self-help book which promises you will reach nirvana READ MORE

7 minutes with Pedro Martinez

I feel very inspired (and happy!) when I see the positive evolution of a business model. Even more if I know the person making this change happen. Pedro Martinez is the GM of Marbella’s El Corte Inglés. We worked together at Inditex one hundred years ago but, every time we READ MORE

Frugality & Organisations

Every new season means a change of wardrobe. It’s the time of the year when I open the doors of my closet, take all my clothes out and organise them into two different piles: a pile to keep for next year and a pile to pass down to my auntie (she started to ask one month ago READ MORE

The book of the month

Working Identity. Unconventional Strategies for Reinventing your Career. Herminia Ibarra. In 2019 it’s very obvious: we live longer, we will work longer, and we will definitely retire later. So, we have the chance to explore several working lives. But when Herminia Ibarra READ MORE

7 minutes with Mireia Martin

In my life there’s definitely a before and after meeting Mireia Martin, alma mater of Iconista. When, after my first year as an entrepreneur, I decided it was time to invest in branding, I got the chance to meet her through Nuria Soler, founder of Womanthon. READ MORE

“We are very special here”

There’s a sentence the vast majority of companies say at any given moment during my first visit: “We are very special here” or also “this company is totally different”. It doesn’t matter the size of the organisation, its country or industry type. This sentence is always the READ MORE

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