{"id":26612,"date":"2023-11-03T08:02:47","date_gmt":"2023-11-03T08:02:47","guid":{"rendered":"https:\/\/www.emmaginer.com\/de-trenes-y-empresas\/"},"modified":"2023-11-03T08:05:44","modified_gmt":"2023-11-03T08:05:44","slug":"de-trenes-y-empresas","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/de-trenes-y-empresas\/","title":{"rendered":"Trens i empreses"},"content":{"rendered":"<p>Visc fora de la ciutat i no suporto pagar parkings (i, d\u2019altra banda, tinc la meva consci\u00e8ncia mediambiental ja desenvolupada), la qual cosa vol dir que quan vaig a visitar els meus clients c\u00e8ntrics faig servir el tren. No s\u00e9 com est\u00e0 el tema a la vostra zona,<!--more--> per\u00f2 a la meva agafar el rodalies \u00e9s un esport de risc (avaries, endarreriments i altres grans cl\u00e0ssics). L\u2019altre dia, asseguda al vag\u00f3, pensava que \u00e9s impossible solucionar els problemes relatius al funcionament de la xarxa ferrovi\u00e0ria de curta dist\u00e0ncia si mai no fas servir rodalies, si no <em>saps<\/em> qu\u00e8 es. Dit d\u2019una altra manera, si no fas servir aquest transport (encara que sigui espor\u00e0dicament), com pots entendre qu\u00e8 vol dir una disfunci\u00f3 del servei a les 7am i la magnitud que t\u00e9 en tots els sentits? Si construir un tren no implica que sapiguem conduir-lo i posar unes vies no vol dir que haguem triat el millor tra\u00e7at per als passatgers, crear una estrat\u00e8gia global de gesti\u00f3 i d\u2019efici\u00e8ncia ferrovi\u00e0ria \u00e9s in\u00fatil si no tens la perspectiva de l\u2019usuari.<\/p>\n<p>Aix\u00f2 no passa nom\u00e9s amb el tren. Passa, per exemple, amb el disseny d\u2019aeroports (sobretot la zona on cotxes i taxis recullen i deixen passatgers) o amb el disseny de molts hospitals. Poques vegades (o cap) es demana opini\u00f3 a taxistes o a infermeres, respectivament, i es decideix donar prioritat a una ment \u201cexperta\u201d que, generalment, dissenya quelcom ca\u00f2tic. Evidentment, aix\u00f2 passa tamb\u00e9 a molt\u00edssimes empreses de tota mida i sector. Infinites vegades es dibuixen estrat\u00e8gies <em>de negoci<\/em> sense comptar amb <em>el negoci<\/em>, fins i tot sense con\u00e8ixer de qu\u00e8 va (quina temeritat). Infinites vegades veig perfils externs, asseguts al meu costat a l\u2019avi\u00f3, que fan <em>copy paste<\/em> de powerpoints de \u201cprojectes de transformaci\u00f3\u201d canviant els logos (per\u00f2 mai no m\u2019he trobat aquesta gent ni a magatzems, ni a les l\u00ednies de producci\u00f3 ni obrint caixes de mercaderia a una botiga per a entendre de veritat les viv\u00e8ncies de l\u2019usuari del seu projecte). <strong>Infinites vegades alg\u00fa creu amb arrog\u00e0ncia que pot tra\u00e7ar una estrat\u00e8gia existosa sense comptar amb les persones que s\u2019encarreguen de fer que aquesta estrat\u00e8gia esdevingui quelcom real.<\/strong> I, rere cadascun d\u2019aquests casos<strong>, sempre hi ha una estrat\u00e8gia, una eina o un projecte que fallen, que no serveixen per a res perqu\u00e8 no s\u00f3n operatius i representen una p\u00e8rdua de temps, de diners, d\u2019oportunitat, de credibilitat de qui ho llan\u00e7a i, en resum, de resultats. <\/strong><\/p>\n<p>La soluci\u00f3 a aquesta situaci\u00f3 \u00e9s ben simple (i no per simple \u00e9s evident. Com va dir Da Vinci: \u201cla simplicitat \u00e9s la m\u00e0xima sofisticaci\u00f3\u201d). <strong>Preguntem-nos qui hi ha al final d\u2019all\u00f2 que estem tra\u00e7ant i impliquem-lo des del principi.<\/strong> En un moment on les paraules \u201ccol.laboraci\u00f3\u201d i \u201ctransversalitat\u201d apareixen als llistats de valors de totes les organitzacions,<strong> posem-les en pr\u00e0ctica de deb\u00f2 tot fent que estrat\u00e8gies i\u00a0 projectes uneixin tots els nivells de l\u2019empresa, des de l\u2019estrat\u00e8gia fins a l\u2019operativa. <\/strong>Evidentment,<strong> podem comptar amb persones externes que ens aportin, per\u00f2 barrejant-les amb equips interns que facin que all\u00f2 que es crea sigui coherent i accionable. <\/strong>Perqu\u00e8 fer que el nostre tren circuli b\u00e9 \u00e9s responsabilitat de tothom plegat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visc fora de la ciutat i no suporto pagar parkings (i, d\u2019altra banda, tinc la meva consci\u00e8ncia mediambiental ja desenvolupada), la qual cosa vol dir que quan vaig a visitar els meus clients c\u00e8ntrics faig servir el tren. No s\u00e9 com est\u00e0 el tema a la vostra zona,<\/p>\n","protected":false},"author":3,"featured_media":26608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[494,1257,1325,851,1842,1830],"class_list":["post-26612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-finaluser-ca","tag-finaluser-2-ca","tag-operations-2-ca","tag-powertothepeople-ca","tag-realstrategy-ca","tag-shakingorganisations-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trens i empreses - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/ca\/de-trenes-y-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trens i empreses - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Visc fora de la ciutat i no suporto pagar parkings (i, d\u2019altra banda, tinc la meva consci\u00e8ncia mediambiental ja desenvolupada), la qual cosa vol dir que quan vaig a visitar els meus clients c\u00e8ntrics faig servir el tren. 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