{"id":26469,"date":"2023-01-26T08:14:48","date_gmt":"2023-01-26T08:14:48","guid":{"rendered":"https:\/\/www.emmaginer.com\/organizaciones-fachada\/"},"modified":"2023-01-26T08:17:59","modified_gmt":"2023-01-26T08:17:59","slug":"organizaciones-fachada","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/","title":{"rendered":"Empreses enganyifa"},"content":{"rendered":"<p>Fa uns mesos, quatre professionals d\u2019hr molt propers van estar participant alhora en un proc\u00e9s de selecci\u00f3 per al rol de Direcci\u00f3 de Persones d\u2019una de les empreses <em>sexy<\/em> del moment: imatge cool, to elegantment rebel, sector emergent i molt prometedor.<!--more--> Suposo que \u00e9s inevitable que una persona de recursos humans visqui un proc\u00e9s de selecci\u00f3 al m\u00e9s pur estil <em>National Geographic<\/em>, amb una lupa a la m\u00e0 i disposada a analitzar totes i cadascuna de les parts de la seva experi\u00e8ncia com a candidat\/a. Al cap i a la fi, juguem a casa. Tenint en compte la imatge de l\u2019empresa, el punt de partida era molt engrescador, de manera que aquests quatre professionals es van endinsar alegrement en el proc\u00e9s, disposats a viure una s\u00faper-experi\u00e8ncia com a candidats, alineada amb la promesa que transmetia la companyia. Resumint la hist\u00f2ria, el proc\u00e9s va resultar ser una cosa aix\u00ed com els <em>Hunger Games<\/em> de la selecci\u00f3: narrativa competitiva, actitud sob\u00e8rbia i condescendent per part de l\u2019empresa, falta de comunicaci\u00f3 entre headhunter, empresa i candidats, llacunes temporals eternes entre entrevistes i feedback (en el cas que n\u2019hi hagu\u00e9s) i, com a cirereta del past\u00eds rere m\u00faltiples interaccions que s\u2019allargaven en el temps (qui va tenir m\u00e9s paci\u00e8ncia va arribar a fer sis mesos de proc\u00e9s), els candidats havien de desenvolupar un cas en detall (l\u2019empresa va tenir la barra de fer repetir l\u2019exercici a un candidat perqu\u00e8 \u201cho podia fer millor\u201d). Un a un, tots van anar abandonant el proc\u00e9s amb la mateixa explicaci\u00f3: \u201cA mesura que anava coneixent m\u00e9s la manera d\u2019actuar d\u2019aquesta empresa durant el proc\u00e9s de selecci\u00f3, anava perdent les ganes de treballar-hi. Aquesta empresa \u00e9s una enganyifa\u201d. <strong>Disfressats d\u2019una absurda exig\u00e8ncia per a trobar l\u2019excel.l\u00e8ncia, els processos llargs i tortuosos nom\u00e9s s\u00f3n una mostra de la manca de nivel professional de qui els duu a terme.<\/strong><\/p>\n<p><strong>En un m\u00f3n on cada vegada hi ha m\u00e9s <em>fake news <\/em>no podem permetre de cap manera que hi hagi <em>fake companies<\/em>. Hi ha d\u2019haver coher\u00e8ncia entre all\u00f2 que una organitzaci\u00f3 diu de portes cap enfora i all\u00f2 que fa de portes cap endins.<\/strong> \u00c9s curi\u00f3s com, a aquestes al\u00e7ades, moltes empreses encara viuen orgulloses de s\u00ed mateixes i de la superimatge que ofereixen cap el client extern i <strong>no se n\u2019adonen del punt feble que representa el seu primer contacte directe amb un potencial client intern (\u00e9s a dir, una persona que presenta la seva candidatura).<\/strong> Algunes de les empreses que, a m\u00e9s a m\u00e9s, s\u00f3n conscients que, per una ra\u00f3 o una altra, estan en un <em>momentum<\/em> on se les considera atractives, arriben a organitzar <strong>processos de selecci\u00f3 rid\u00edculament llargs i avorrits que, en realitat, reflecteixen perfectament com \u00e9s l\u2019empresa de deb\u00f2: un laberint<\/strong>. La incoher\u00e8ncia que hi ha entre com es parla al client extern i com es parla al (potencial) client intern desmorona qualsevol atractiu que l\u2019empresa ofer\u00eds d\u2019entrada.<\/p>\n<p>La manera que solucionar aquesta bipolaritat \u00e9s evident: <strong>assegurem-nos que el viatge del client extern i del client intern s\u00f3n el mateix. Narratives, eines, processos, tons i maneres d\u2019adre\u00e7ar-se han de ser id\u00e8ntiques a tots dos targets perqu\u00e8, si no ho fem aix\u00ed, l\u2019audi\u00e8ncia perdr\u00e0 la connexi\u00f3 i es crear\u00e0 un rebuig autom\u00e0tic, se sentir\u00e0 estafada.<\/strong> I, la veritat, a ning\u00fa no li agrada sentir que l\u2019han tractat com a un babau.<\/p>\n<p><strong>Deixem de jugar als processos de selecci\u00f3 \u00e8pics. Busquem l\u2019autenticitat i el respecte cap a la persona\u00a0 que presenta la seva candidatura, tot fent que sigui la veritable protagonista.<\/strong> Accedir a un lloc de treball no hauria de ser quelcom semblant a un c\u00e0sting d\u2019un concurs de talents. Tret de si volem que la nostra empresa sigui un <em>reality show<\/em>, \u00e9s clar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fa uns mesos, quatre professionals d\u2019hr molt propers van estar participant alhora en un proc\u00e9s de selecci\u00f3 per al rol de Direcci\u00f3 de Persones d\u2019una de les empreses sexy del moment: imatge cool, to elegantment rebel, sector emergent i molt prometedor.<\/p>\n","protected":false},"author":3,"featured_media":26465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[1805,1093,1089,851,456,1787,1806],"class_list":["post-26469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-fakeorganisations-ca","tag-inboundrecruiting-ca","tag-peopleandorganisationrocks-ca","tag-powertothepeople-ca","tag-sexyhr-ca","tag-shakinghr-ca","tag-talentattraction-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empreses enganyifa - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empreses enganyifa - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Fa uns mesos, quatre professionals d\u2019hr molt propers van estar participant alhora en un proc\u00e9s de selecci\u00f3 per al rol de Direcci\u00f3 de Persones d\u2019una de les empreses sexy del moment: imatge cool, to elegantment rebel, sector emergent i molt prometedor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/\" \/>\n<meta property=\"og:site_name\" content=\"Emma Giner\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T08:14:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-26T08:17:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2023\/01\/foto-800x500-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"509\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gineremma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gineremma\" \/>\n<meta name=\"twitter:site\" content=\"@gineremma\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"gineremma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/\",\"url\":\"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/\",\"name\":\"Empreses enganyifa - Emma Giner\",\"isPartOf\":{\"@id\":\"https:\/\/www.emmaginer.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2023\/01\/foto-800x500-1.jpg\",\"datePublished\":\"2023-01-26T08:14:48+00:00\",\"dateModified\":\"2023-01-26T08:17:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/cf09672239379f9bbe49184907fa6e16\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/#primaryimage\",\"url\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2023\/01\/foto-800x500-1.jpg\",\"contentUrl\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2023\/01\/foto-800x500-1.jpg\",\"width\":800,\"height\":509},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emmaginer.com\/ca\/organizaciones-fachada\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.emmaginer.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empreses enganyifa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emmaginer.com\/en\/#website\",\"url\":\"https:\/\/www.emmaginer.com\/en\/\",\"name\":\"Emma Giner\",\"description\":\"People &amp; 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