{"id":26437,"date":"2022-11-29T07:25:30","date_gmt":"2022-11-29T07:25:30","guid":{"rendered":"https:\/\/www.emmaginer.com\/hr-operacional\/"},"modified":"2022-11-29T07:45:00","modified_gmt":"2022-11-29T07:45:00","slug":"hr-operacional","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/hr-operacional\/","title":{"rendered":"HR Operacional"},"content":{"rendered":"<p>Aquest mes tot just ha fet 6 anys del meu primer \u201cbolo\u201d com emprenedora, que va consistir a compartir les meves experi\u00e8ncies a retail internacional amb un grup de responsables d\u2019hr de pa\u00efsos europeus. En aquella taula rodona vaig passar tres hores<!--more--> explicant com el meu equip i jo viv\u00edem el nostre dia a dia a peu de botiga, que era on estava el nostre principal client intern. Quan vaig acabar, em vaig adonar d\u2019una cosa que mai abans no havia pensat: all\u00f2 que per a nosaltres era quelcom normal (estar literalment al costat del teu client intern per a que la teva expertise sigui realment \u00fatil) era all\u00f2 menys habitual per a gran part del nostre gremi. Des de llavors he anat trobant la mateixa situaci\u00f3 a tot tipus de sectors i d\u2019ind\u00fastries: \u00e0rees de hr molt centrades a estrat\u00e8gia i back-office i sense relaci\u00f3 directa amb el seu client intern que, paradoxalment, \u00e9s qui ens d\u00f3na les claus per a fer una estrat\u00e8gia coherent<strong>. No s\u00e9 a partir de quin moment la gent de recursos humans vam comen\u00e7ar a abandonar-nos a l\u2019estrat\u00e8gia fin els punt de perdre l\u2019impacte a l\u2019operaci\u00f3. Per\u00f2 s\u00ed que s\u00e9 que, si volem ser realment rellevants per al negoci del qual formem part intr\u00ednseca podem aconseguir-ho d\u2019una manera f\u00e0cil: tot abra\u00e7ant una perspectiva de HR Operacional. <\/strong><\/p>\n<p>En els temps que corren, seria un error grav\u00edssim continuar creient innocentment que l\u2019estrat\u00e8gia \u00e9s el m\u00e9s essencial i \u201celevat\u201d d\u2019una organitzaci\u00f3, com tothom pensava en el segle XX. <strong>Si portem la mirada a qualsevol organitzaci\u00f3, sigui p\u00fablica o privada, veurem que, precisament, aquelles organitzacions que passen la major part del seu temps parlant d\u2019estrat\u00e8gia s\u00f3n les que menys temps dediquen a la seva operativa i les que viuen m\u00e9s a\u00efllades del seus usuaris finals<\/strong> (anomenem-los clients, consumidors, pacients, fans, habitants d\u2019una ciutat o all\u00f2 que s\u2019estimi m\u00e9s la ind\u00fastria o instituci\u00f3 en q\u00fcesti\u00f3). El m\u00e9s dram\u00e0tic \u00e9s que ni se n\u2019adonen i estan orgulloses de s\u00ed mateixes i d\u2019explicar-ho en diversos escenarios. Per a elles, l\u2019estrat\u00e8gia es dibuixa des d\u2019un n\u00favol mentre que l\u2019operaci\u00f3 (on passa el negoci) \u00e9s la primera l\u00ednia, el personal base, el terreny (en alguns casos he arribat a escoltar \u201cel fang\u201d). Per\u00f2 la casualitat vol que sigui a les operacions, l\u2019equip que est\u00e0 en contacte amb qui compra els productes o serveis que fa l\u2019organitzaci\u00f3, on trobem la major comunitat de client intern. I, precisament, perqu\u00e8 s\u00f3n la comunitat m\u00e9s nombrosa, s\u00f3n el bressol real de la cultura de l\u2019empresa (deixeu de pensar que \u201cvalors\u201d \u00e9s all\u00f2 que s\u2019obt\u00e9 despr\u00e9s de fer un taller amb l\u2019equip directiu i els consultors de torn). De fet, la majoria de vegades correm el perill de pensar que l\u2019empresa \u201creal\u201d \u00e9s la seva seu, les seves oficines. <strong>En aquests temps, gaireb\u00e9 totes les converses sobre talent o beneficis que escolto s\u00f3n sobre perfils \u201cde central\u201d, mentre que La Gran Ren\u00fancia est\u00e0 passant sobretot amb perfils d\u2019operativa (on, misteriosament, gaireb\u00e9 ning\u00fa encara no ha comen\u00e7at a treballar en nous beneficis, maneres de conciliar o retribucions m\u00e9s enll\u00e0 de convenis o preus\/hora &#8230; Poques coses ens passen, de veritat). <\/strong>L\u2019empresa real no s\u00f3n quatre parets, sin\u00f3 el camp sense l\u00edmits que representa l\u2019operativa. <strong>De deb\u00f2 les persones de recursos humans (o com decidim anomenar-nos) volem realment renunciar a estar presents on el business passa simplement perqu\u00e8 hi ha alg\u00fa que creu que \u00e9s millor fer powerpoints? Volem de deb\u00f2 que la nostra feina sigui aix\u00f2?<\/strong><\/p>\n<p>Nom\u00e9s veig avantatges a l\u2019enfocament d\u2019HR operacional. <strong>Quan estic a la vora del meu client puc con\u00e8ixer millor els perfils<\/strong> i l\u2019escenari on es mouen, de manera que quan calgui buscar i atraure el talent adequat tindr\u00e9 clar\u00edssim com fer-ho i a qui necessito realment. <strong>Quan conec de primera m\u00e0 el dia a dia dels meus equips tinc tots els elements per a crear (i co-crear) productes i formats que siguin realment atractius i \u00fatils per al seu aprenentatge i desenvolupament<\/strong> i que s\u2019adaptin a la seva realitat. <strong>Quan formo part del seu entorn habitual deixo de ser \u201cuna visita\u201d<\/strong> i passo a ser alg\u00fa quotidi\u00e0 amb parlar, compartir dubtes, solucionar inquietuds, recopilar informaci\u00f3 que permet avan\u00e7ar-se a possibles problemes o prendre un caf\u00e8 plegats a una pausa i, simplement, parlar.<\/p>\n<p><strong>Estar f\u00edsicament al negoci ens permet estar a la dimensi\u00f3 real de l\u2019organitzaci\u00f3 i aix\u00f2 ens proporciona un coneixement i un impacte innegable que per res del m\u00f3n haur\u00edem d\u2019estar disposats a perdre per a guanyar una hipot\u00e8tica influ\u00e8ncia estrat\u00e8gica que, desenganyem-nos, mai no tindrem si no coneixem el nostre negoci i els nostres clients interns de primera m\u00e0. <\/strong>Aix\u00ed doncs, si fa m\u00e9s d\u2019una setmana que no parles cara a cara amb un client teu, et recomano que apaguis l\u2019ordinador i vagis a prendre un caf\u00e8 amb ell o ella ara mateix. Un cop ho hagis fet et preguntar\u00e0s per qu\u00e8 no ho has fet abans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest mes tot just ha fet 6 anys del meu primer \u201cbolo\u201d com emprenedora, que va consistir a compartir les meves experi\u00e8ncies a retail internacional amb un grup de responsables d\u2019hr de pa\u00efsos europeus. En aquella taula rodona vaig passar tres hores<\/p>\n","protected":false},"author":3,"featured_media":26433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[881,1325,1786,851,456,1787],"class_list":["post-26437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-operationalhr-ca","tag-operations-2-ca","tag-peopleandorganisationrock-ca","tag-powertothepeople-ca","tag-sexyhr-ca","tag-shakinghr-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HR Operacional - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/ca\/hr-operacional\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HR Operacional - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Aquest mes tot just ha fet 6 anys del meu primer \u201cbolo\u201d com emprenedora, que va consistir a compartir les meves experi\u00e8ncies a retail internacional amb un grup de responsables d\u2019hr de pa\u00efsos europeus. 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