{"id":26410,"date":"2022-10-16T18:04:24","date_gmt":"2022-10-16T18:04:24","guid":{"rendered":"https:\/\/www.emmaginer.com\/rebranding-hr\/"},"modified":"2022-10-16T18:24:18","modified_gmt":"2022-10-16T18:24:18","slug":"rebranding-hr","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/","title":{"rendered":"Rebranding HR"},"content":{"rendered":"

Fa unes setmanes, vaig acompanyar un equip amb qui col.laboro de tant en tant per a presentar un projecte a un client seu. La presentaci\u00f3 era a trav\u00e9s d\u2019un ja cl\u00e0ssic Teams i, sorprenentment, la persona que es va connectar de l\u2019empresa client va estar tota la conversa amb la c\u00e0mera apagada, sense disculpar-se en cap moment. Les seves preguntes i comentaris sobre la proposta, a m\u00e9s a m\u00e9s, deixaven clar que no coneixia gens ni mica el seu client intern (que era qui havia fet la petici\u00f3 del projecte). Quan vam acabar la conversa, el primer que vaig fer va ser pensar en els meus clients: en tots aquests anys de videotrucades mai ning\u00fa ha estat sense encendre la c\u00e0mera. En segon lloc, em va saber molt greu per aquell equip que s\u2019havia esfor\u00e7at tant amb un client que ni es molestava a respectar les m\u00e9s m\u00ednimes normes d\u2019educaci\u00f3 corporate. Finalment, vaig buscar a Linkedin la persona sense rostre amb qui havia estat parlant i em va sorprendre veure que era la manager d\u2019un departament que es deia \u201cPeople & Culture\u201d. Autom\u00e0ticament vaig pensar com deuria ser treballar a una empresa on la teva referent de \u201cPeople & Culture\u201d era aquella persona. De qu\u00e8 serveix anomenar-se \u201cPeople & Culture\u201d si \u00e9s obvi que no coneixes el teu client intern i no et preocupa gens ni mica la imatge que d\u00f3nes (i, per tant, la teva empresa) envers un client extern<\/strong> (en aquest cas, uns eventuals prove\u00efdors)?<\/p>\n

En els darrers anys, el departament abans conegut com \u201cRecursos Humans\u201d s\u2019ha sotm\u00e8s (i es continua sotmetent) als canvis de naming<\/em> m\u00e9s diversos: \u201cpeople\u201d, \u201cpersones i cultura\u201d, \u201ctalent and purpose\u201d, \u201cdesenvolupament i organitzaci\u00f3\u201d, \u201cglobal talent\u201d, … Algunes opcions s\u00f3n m\u00e9s terrenals, d\u2019altres m\u00e9s metaf\u00edsiques i totes, suposo, demostren l\u2019esfor\u00e7 per a donar un altre aire a un departament que porta anys rebent sobrenoms per part del seu client intern com \u201cRecursos Inhumans\u201d o \u201cels grisos\u201d (sempre amb honroses excepcions, \u00e9s clar). L\u2019exercici de canvi de nom del departament \u00e9s quelcom d\u2019agrair, sens dubte, per\u00f2 el nom \u00e9s, simplement, la punta de l\u2019iceberg. El proc\u00e9s de rebranding de l\u2019\u00e0rea d\u2019HR va molt m\u00e9s enll\u00e0 de decidir un nom que ens sembli m\u00e9s cool o aspiracional. Dit d\u2019una altra manera, no ens serveix de res canviar el nom si en realitat no som conscients de l\u2019impacte que tenim (o haur\u00edem de tenir) en el nostre client intern i extern. Aix\u00f2 representa no nom\u00e9s prendre consci\u00e8ncia del nostre to i forma, implica tamb\u00e9 una feina de fons per a replantejar-se eines, processos, formats, fins i tot col.laboradors externs.<\/strong><\/p>\n

Rebrandejar HR significa tenir la valentia d\u2019evolucionar la narrativa, abra\u00e7ar una nova perspectiva i deixar d\u2019invertir temps en projectes zombies i eines laber\u00edntiques el llenguatge i focus de les quals estan a les ant\u00edpodes d\u2019all\u00f2 que realment necessita el client intern. Per desgr\u00e0cia, massa sovint trobo \u00e0rees de persones que consideren que estar en contacte amb el seu client intern es fa enviant enquestes o fent fer el test online de l\u2019eina de moda, per\u00f2 que mai han fet un caf\u00e8 o han parlat cara a cara amb aquest client. Sovint l\u2019anomenen \u201cnegoci\u201d, com si nosaltres, l\u2019\u00e0rea de persones, no f\u00f3ssim \u201cnegoci\u201d tamb\u00e9.<\/strong><\/p>\n

No tinc cap dubte que tots els departaments de persones treballen amb la millor intenci\u00f3, per\u00f2 continuem dient que \u201csom estrat\u00e8gics\u201d quan en realitat fer estrat\u00e8gies que no es poden aplicar a les operacions \u00e9s la cosa m\u00e9s absurda que hi ha. Continuem pensant que \u201cun bon producte\u201d \u00e9s sofisticat i complex (que a la pr\u00e0ctica significa car i dif\u00edcil d\u2019implementar) sense pensar que la majoria de vegades \u00e9s un producte impossible d\u2019entendre ni de fer servir per part de qui ho ha de fer.
\nCom a tantes i tantes circumst\u00e0ncies, \u00e9s bo fer-se un parell de preguntes: Amb quina freq\u00fc\u00e8ncia parlem directament amb els equips de la primera l\u00ednea (on hi ha m\u00e9s rotaci\u00f3, per cert, i on tenim la massa cr\u00edtica de client intern)? Fins a quin punt coneixem i impliquem l\u2019usuari final de tot all\u00f2 que fem? Per qu\u00e8 ens fa por eliminar aquelles eines dels 90 que fa temps que ens donen m\u00e9s maldecaps que alegries?
\n<\/strong>En poques paraules, rebrandejar HR (o el nom que decideixi cada organitzaci\u00f3) \u00e9s tan simple com ser conseq\u00fcent amb com ens anomenem i qu\u00e8 fem. No \u00e9s una q\u00fcesti\u00f3 d\u2019estrat\u00e8gies ni de visions, sin\u00f3 de claredat i de coher\u00e8ncia. Siguem honestos amb nosaltres mateixos, ens ho mereixem. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Fa unes setmanes, vaig acompanyar un equip amb qui col.laboro de tant en tant per a presentar un projecte a un client seu. La presentaci\u00f3 era a trav\u00e9s d\u2019un ja cl\u00e0ssic Teams i, sorprenentment, la persona que es va connectar de l\u2019empresa client va estar tota la<\/p>\n","protected":false},"author":3,"featured_media":26403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[1781,1089,851,1782,456],"class_list":["post-26410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-internalclient-ca","tag-peopleandorganisationrocks-ca","tag-powertothepeople-ca","tag-rebrandinghr-ca","tag-sexyhr-ca"],"yoast_head":"\nRebranding HR - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding HR - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Fa unes setmanes, vaig acompanyar un equip amb qui col.laboro de tant en tant per a presentar un projecte a un client seu. La presentaci\u00f3 era a trav\u00e9s d\u2019un ja cl\u00e0ssic Teams i, sorprenentment, la persona que es va connectar de l\u2019empresa client va estar tota la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/\" \/>\n<meta property=\"og:site_name\" content=\"Emma Giner\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-16T18:04:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-16T18:24:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2022\/10\/foto-reflexio-800x500-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gineremma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gineremma\" \/>\n<meta name=\"twitter:site\" content=\"@gineremma\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"gineremma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/\",\"url\":\"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/\",\"name\":\"Rebranding HR - Emma Giner\",\"isPartOf\":{\"@id\":\"https:\/\/www.emmaginer.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2022\/10\/foto-reflexio-800x500-1.jpg\",\"datePublished\":\"2022-10-16T18:04:24+00:00\",\"dateModified\":\"2022-10-16T18:24:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/cf09672239379f9bbe49184907fa6e16\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/#primaryimage\",\"url\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2022\/10\/foto-reflexio-800x500-1.jpg\",\"contentUrl\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2022\/10\/foto-reflexio-800x500-1.jpg\",\"width\":800,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.emmaginer.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rebranding HR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emmaginer.com\/en\/#website\",\"url\":\"https:\/\/www.emmaginer.com\/en\/\",\"name\":\"Emma Giner\",\"description\":\"People & Organisation Shaker\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emmaginer.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/cf09672239379f9bbe49184907fa6e16\",\"name\":\"gineremma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66e07c97ce1fbd94b38fcc32afdad54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66e07c97ce1fbd94b38fcc32afdad54?s=96&d=mm&r=g\",\"caption\":\"gineremma\"},\"url\":\"https:\/\/www.emmaginer.com\/ca\/author\/gineremma\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebranding HR - Emma Giner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/","og_locale":"ca_ES","og_type":"article","og_title":"Rebranding HR - Emma Giner","og_description":"Fa unes setmanes, vaig acompanyar un equip amb qui col.laboro de tant en tant per a presentar un projecte a un client seu. La presentaci\u00f3 era a trav\u00e9s d\u2019un ja cl\u00e0ssic Teams i, sorprenentment, la persona que es va connectar de l\u2019empresa client va estar tota la","og_url":"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/","og_site_name":"Emma Giner","article_published_time":"2022-10-16T18:04:24+00:00","article_modified_time":"2022-10-16T18:24:18+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2022\/10\/foto-reflexio-800x500-1.jpg","type":"image\/jpeg"}],"author":"gineremma","twitter_card":"summary_large_image","twitter_creator":"@gineremma","twitter_site":"@gineremma","twitter_misc":{"Escrit per":"gineremma","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/","url":"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/","name":"Rebranding HR - Emma Giner","isPartOf":{"@id":"https:\/\/www.emmaginer.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/#primaryimage"},"image":{"@id":"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2022\/10\/foto-reflexio-800x500-1.jpg","datePublished":"2022-10-16T18:04:24+00:00","dateModified":"2022-10-16T18:24:18+00:00","author":{"@id":"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/cf09672239379f9bbe49184907fa6e16"},"breadcrumb":{"@id":"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/#primaryimage","url":"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2022\/10\/foto-reflexio-800x500-1.jpg","contentUrl":"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2022\/10\/foto-reflexio-800x500-1.jpg","width":800,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.emmaginer.com\/ca\/rebranding-hr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.emmaginer.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Rebranding HR"}]},{"@type":"WebSite","@id":"https:\/\/www.emmaginer.com\/en\/#website","url":"https:\/\/www.emmaginer.com\/en\/","name":"Emma Giner","description":"People & Organisation Shaker","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emmaginer.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/cf09672239379f9bbe49184907fa6e16","name":"gineremma","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66e07c97ce1fbd94b38fcc32afdad54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66e07c97ce1fbd94b38fcc32afdad54?s=96&d=mm&r=g","caption":"gineremma"},"url":"https:\/\/www.emmaginer.com\/ca\/author\/gineremma\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/posts\/26410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/comments?post=26410"}],"version-history":[{"count":3,"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/posts\/26410\/revisions"}],"predecessor-version":[{"id":26420,"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/posts\/26410\/revisions\/26420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/media\/26403"}],"wp:attachment":[{"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/media?parent=26410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/categories?post=26410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emmaginer.com\/ca\/wp-json\/wp\/v2\/tags?post=26410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}