{"id":26233,"date":"2022-01-31T17:34:45","date_gmt":"2022-01-31T17:34:45","guid":{"rendered":"https:\/\/www.emmaginer.com\/perfiles-de-carton-piedra\/"},"modified":"2022-01-31T17:44:07","modified_gmt":"2022-01-31T17:44:07","slug":"perfiles-de-carton-piedra","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/perfiles-de-carton-piedra\/","title":{"rendered":"Perfils de cartr\u00f3 pedra"},"content":{"rendered":"<p>Fa uns dies, en un grup de whatsapp que tinc amb amics que vam ser companys de feina, r\u00e8iem d\u2019un post que va penjar a LinkedIn una persona que havia treballat amb nosaltres i que mai no va destacar per ser, diguem, un exemple d\u2019all\u00f2 que pensem que ha de ser<!--more--> una professional de l\u2019\u00e0rea de persones. Precisament, li havien donat un \u201cpremi\u201d de recursos humans i tota la publicaci\u00f3 era pur <em>postureig<\/em>: des del text (que semblava escrit pel departament de comunicaci\u00f3) fins la foto, tot passant pel premi mateix (quina mania, anomenar \u201cpremi\u201d a all\u00f2 que en realitat \u00e9s publicitat pagada). Aquell post tan poc aut\u00e8ntic de cop i volta em va fer pensar als programes de reformes on les parets de les cases s\u00f3n d\u2019un material que cau f\u00e0cilment amb un cop de martell i vaig pensar: <strong>de qu\u00e8 serveix realment tenir un perfil de cartr\u00f3 pedra a una xarxa com LinkedIn?<\/strong><\/p>\n<p>Est\u00e0 clar que a les xarxes tots venim a oferir la nostra millor versi\u00f3, nom\u00e9s faltaria. De fet, <strong>aprecio molt\u00edssim que les persones gestionin els seus perfils de LinkedIn amb cura,<\/strong> que facin una bona tria de la foto, que escriguin un bon resum i que facin un seguiment en primera persona (en la generaci\u00f3 de textos i continguts, en l\u2019atorgaci\u00f3 i respostes de <em>likes<\/em> <strong>&#8230;). Per\u00f2 una cosa \u00e9s aplicar-te per a tenir un bon perfil (i hi ha professionals impecables que t\u2019ajuden i ensenyen a fer-ho) i una altra molt diferent \u00e9s \u201cdelegar\u201d el teu perfil, un tret molt t\u00edpic dels perfils de cartr\u00f3 pedra.<\/strong> M\u2019explicar\u00e9 amb una met\u00e0fora.<\/p>\n<p>LinkedIn \u00e9s, ara m\u00e9s que mai, com la pla\u00e7a del poble. Est\u00e0 obert a tothom i tothom pot passejar-hi, saludar la gent que tamb\u00e9 hi passegen, decidir si ens aturem a xerrar o prendre un caf\u00e8 amb alg\u00fa i establir relacions m\u00e9s enll\u00e0 de saludar-nos. Hi ha uns codis de conducta prou ben definits i que generalment es respecten. \u00c9s normal que per a sortir a la pla\u00e7a decidim mudar-nos i sortir de la millor manera possible, per\u00f2 sempre essent nosaltres mateixos\/es. <strong>No t\u00e9 cap sentit fer sortir una altra persona a passejar per nosaltres i encara menys fer sortir aquesta persona amb una careta nostra. I aix\u00f2 \u00e9s precisament all\u00f2 que fan els perfils de cartr\u00f3 pedra: fer passejar una altra persona fent-se passar per ells.<\/strong> I, si b\u00e9 no podem dir que aix\u00f2 \u00e9s fer trampes, s\u00ed que podem definir aquest comportament com quelcom fals. Aquest perfil no mostra la persona real, sino que esdev\u00e9 una esp\u00e8cie de bot. I, sincerament, <strong>de qu\u00e8 serveix seguir un bot? <\/strong>Som conscients que quan seguim aquests perfils en realitat estem seguint la persona que en genera els continguts i gestiona el compte?<\/p>\n<p>\u00c9s f\u00e0cil identificar un perfil de cartr\u00f3 pedra: foto tipus revista, post escrit en un to impersonal corporatiu (sovint els textos s\u00f3n un copywriting de l\u2019\u00e0rea de comunicaci\u00f3 o similar), hashtags evidents, zero generaci\u00f3 de contingut de valor, molts t\u00f2pics i\/o frases t\u00edpiques. <strong>Acostumen a ser m\u00e9s aviat un exercici de marca personal mal entesa que una contribuci\u00f3 a la xarxa<\/strong> perqu\u00e8\u00a0 mai no interact\u00faen generosament donant <em>likes<\/em> o comentant altres post i nom\u00e9s fan publicacions unidireccionals. <strong>Em pregunto qu\u00e8 aporten realment a la xarxa aquest tipus de perfils. I, encara m\u00e9s, si a la xarxa es comporten aix\u00ed, em pregunto qu\u00e8 aporten a les seves empreses.<\/strong><\/p>\n<p>Siguem realistes: \u00e9s 100% l\u00edcit que no es vulgui sortir a passejar a la pla\u00e7a del poble. Ning\u00fa no ens hi obliga. <strong>Es pot mirar la pla\u00e7a des del balc\u00f3 per a veure qu\u00e8 est\u00e0 passant sense sortir i est\u00e0 perfecte.<\/strong> Per\u00f2, de deb\u00f2, <strong>no fem sortir una altra persona a passejar fent-se passar per nosaltres.<\/strong> Potser no \u00e9s il.legal, per\u00f2 tampoc no \u00e9s aut\u00e8ntic i, <strong>a aquestes al\u00e7ades, la no-autenticitat ens hauria de resultar una ridiculesa.<\/strong> Sobretot si tenim en compte que el cartr\u00f3 pedra, com als programes de reformes, cau al primer cop de martell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fa uns dies, en un grup de whatsapp que tinc amb amics que vam ser companys de feina, r\u00e8iem d\u2019un post que va penjar a LinkedIn una persona que havia treballat amb nosaltres i que mai no va destacar per ser, diguem, un exemple d\u2019all\u00f2 que pensem que ha de ser<\/p>\n","protected":false},"author":3,"featured_media":26227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[1505,1733,1089,851,456],"class_list":["post-26233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-authenticity-2-ca","tag-linkedinforreal-ca","tag-peopleandorganisationrocks-ca","tag-powertothepeople-ca","tag-sexyhr-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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