{"id":25899,"date":"2021-04-23T08:59:13","date_gmt":"2021-04-23T08:59:13","guid":{"rendered":"https:\/\/www.emmaginer.com\/la-recomendacion-del-mes-10\/"},"modified":"2021-05-06T09:06:45","modified_gmt":"2021-05-06T09:06:45","slug":"la-recomendacion-del-mes-10","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/la-recomendacion-del-mes-10\/","title":{"rendered":"La recomanaci\u00f3 del mes"},"content":{"rendered":"<p><strong><em>Totem: Transformando clientes en creyentes.<\/em> Andy Stalman.<br \/>\n<\/strong>L\u2019Andy Stalman \u00e9s un referent habitual en aquest blog i tamb\u00e9 en els meus projectes. Des que ens vam con\u00e8ixer, tot just comen\u00e7ar la meva etapa com a emprenedora, l\u2019Andy<!--more--> ha estat un suport constant, d\u2019una manera o d\u2019una altra i, amb la seva comunitat, una font de saviesa i d\u2019inspiraci\u00f3. Fa temps, vaig recomanar el seu primer llibre, <em><a href=\"\/?p=23295\">Brandoffon<\/a> <\/em>, i avui us recomano el tercer, que es va publicar en plena pand\u00e8mia. A <em>Totem: Transformando clientes en creyentes<\/em>, el mestre Stalman construeix un nou roadmap per a les marques vertebrat a trav\u00e9s del prop\u00f2sit, la consci\u00e8ncia, la sostenibilitat, l\u2019\u00e9sser hum\u00e0, les experi\u00e8ncies i les relacions. Nom\u00e9s a trav\u00e9s d\u2019aquests sis eixos \u00e9s possible donar forma a marques rellevants, memorables i transcendents en un entorn on la p\u00e0tina de la transaccionalitat amena\u00e7a perillosament qualsevol sector o activitat. El <em>totem<\/em> es queda. All\u00f2 que no \u00e9s <em>totem<\/em> &#8230; Desapareix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Totem: Transformando clientes en creyentes. Andy Stalman. L\u2019Andy Stalman \u00e9s un referent habitual en aquest blog i tamb\u00e9 en els meus projectes. Des que ens vam con\u00e8ixer, tot just comen\u00e7ar la meva etapa com a emprenedora, l\u2019Andy<\/p>\n","protected":false},"author":3,"featured_media":25893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[739,1511,1336,1512],"class_list":["post-25899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-branding-ca","tag-meaning-ca","tag-purpose-2-ca","tag-totem-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La recomanaci\u00f3 del mes - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/la-recomendacion-del-mes-10\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La recomanaci\u00f3 del mes - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Totem: Transformando clientes en creyentes. 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