{"id":25823,"date":"2021-03-06T09:17:43","date_gmt":"2021-03-06T09:17:43","guid":{"rendered":"https:\/\/www.emmaginer.com\/epica-vs-claridad\/"},"modified":"2021-04-01T09:27:13","modified_gmt":"2021-04-01T09:27:13","slug":"epica-vs-claridad","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/epica-vs-claridad\/","title":{"rendered":"\u00c8pica vs Claredat"},"content":{"rendered":"<p>L\u2019altre dia, tot preparant material per a una sessi\u00f3 d\u2019storytelling, vaig tornar a veure uns cap\u00edtols de <em>Game of Thrones<\/em>, una joia de la narrativa. A la hist\u00f2ria que relata la s\u00e8rie, les principals dinasties d\u2019unes terres molt llunyanes<!--more--> viuen immerses en tot tipus de suspic\u00e0cies i de batalles sagnants per a aconseguir (o mantenir) el tron mentre que, a l\u2019altra banda d\u2019un mur colossal a l\u2019extrem nord, hi est\u00e0 creixent quelcom inquietant i devastador. Per m\u00e9s que, a mesura que avan\u00e7a la hist\u00f2ria, hi ha veus que van avisant de l\u2019amena\u00e7a, l\u2019\u00e8pica de la lluita pel tron mata la claredat de l\u2019evid\u00e8ncia que quelcom terrible passar\u00e0 si no es posa remei. <strong>L\u2019argument de<em> Game of Thrones<\/em> presenta un paral.lelisme molt f\u00e0cil de traslladar al<em> momentum<\/em> que estan vivint un gran nombre d\u2019organitzacions <\/strong>des de fa algun temps (fins i tot bastant abans del 2020):<strong> l\u2019\u00e8pica elimina la claredat.<br \/>\n<\/strong><br \/>\nNo m\u2019interpreteu malament. Adoro l\u2019\u00e8pica. Soc de lletres pures, vaig fer cl\u00e0ssiques a l\u2019institut i em sabia de mem\u00f2ria par\u00e0grafs de l\u2019Odissea i la Il\u00edada, quintaess\u00e8ncia d\u2019aquest tipus de narrativa. <strong>Els dram\u00e0tics i intensos relats heroics captiven immediatament el cervell reptili\u00e0 de l\u2019audi\u00e8ncia.<\/strong> L\u2019\u00e8pica, de fet, \u00e9s un g\u00e8nere tan antic com el mateix art d\u2019explicar hist\u00f2ries, que \u00e9s quelcom que, com molt b\u00e9 explica en Yuval Noah Harari a <a href=\"\/?p=23969\"><em>S\u00e0piens<\/em><\/a>, els \u00e9ssers humans portem fent des de fa 70.000 anys. Administrada en dosis correctes, l\u2019\u00e8pica alimenta la publicitat, el cinema, l\u2019art, la literatura o la comunicaci\u00f3 corporativa. <strong>L\u2019\u00fanic (i terrible) problema de l\u2019\u00e8pica \u00e9s si se\u2019n fa un \u00fas abusiu, perqu\u00e8 la grandiloq\u00fc\u00e8ncia i brillantor del relat subjuga tant el nostre cervell que ens fa perdre tota la claredat dels fets reals.<\/strong><br \/>\nActualment, hem perdut el control de l\u2019\u00e8pica i est\u00e0 instal.lada en el nostre dia a dia. Per desgr\u00e0cia, <strong>sovint ens deixa enlluernats sense poder veure all\u00f2 que \u00e9s evident i esdev\u00e9 un element que aconsegueix justificar all\u00f2 que la nostra l\u00f2gica no justificaria.<br \/>\n<\/strong>Organitzacionalment parlant<strong>, l\u2019\u00e8pica fa creure a una startup que la gl\u00f2ria \u00e9s aixecar una quantitat de diners determinada a una ronda d\u2019inversi\u00f3,<\/strong> quan en realitat existeixen altres maneres de cr\u00e9ixer sense caure al cant de sirenes que representa el mantra \u201cscale up, scale up, scale\u00a0 up\u201d. <strong>La suposada gl\u00f2ria d\u2019aixecar diners deixa cecs a l\u2019evid\u00e8ncia que, sovint, aconseguir una inversi\u00f3 i expandir-se no significar\u00e0 prosperar o que el negoci sigui sostenible.<\/strong> De fet, pot arribar a representar el principi de la fi: moltes vegades, quan les startup reben la inversi\u00f3, es llancen a cr\u00e9ixer de manera impulsiva tot oblidant la seva proposta de valor inicial. I, quan aix\u00f2 passa, comen\u00e7a el compte enrere.<\/p>\n<p><strong>En el cas de les empreses grans, l\u2019\u00e8pica corporate les fa creure que la realitat d\u2019una organitzaci\u00f3 \u00e9s la que determinen els seus organigrames, les seves estructures, les seves reunions, els seus comptes de resultats i els reportatges que les premses especialitzades de torn poden arribar a escriure sobre ella.<\/strong> Si s\u2019arriba a sucumbir a aquesta \u00e8pica, l\u2019organitzaci\u00f3 esdev\u00e9 una esp\u00e8cie de centrifugadora on tots els seus elements giren acceleradament i sense arribar a un lloc concret, tot mirant el melic de l\u2019empresa, com si fos l\u2019\u00fanica realitat possible. <strong>L\u2019\u00e8pica mant\u00e9 la centrifugadora en funcionament i impedeix que l\u2019organitzaci\u00f3 vegi qu\u00e8 hi ha m\u00e9s enll\u00e0 d\u2019aquelles voltes que est\u00e0 donant.<\/strong> Quan, all\u00e0 fora, hi apareix algun element que fa canviar l\u2019escenari, es trobar\u00e0 l\u2019organitzaci\u00f3 fent voltes com una baldufa. <strong>Passar\u00e0 un temps fins que arribi a adonar-se de la situaci\u00f3 real i pugui calibrar amb claredat l\u2019abast de la nova situaci\u00f3. I pot ser que llavors ja sigui massa tard.<\/strong><\/p>\n<p>A tots els aspectes, doncs, <strong>l\u2019\u00e8pica pot crear relats delirants que arribin a justificar decisions absurdes que, si apliqu\u00e9ssim la l\u00f2gica, veur\u00edem que no tenen cap tipus de sentit.<\/strong> Sense anar m\u00e9s lluny, fa uns dies em vaig assabentar d\u2019uns premis que, per a postular-se, calia pagar. El seu relat est\u00e0 tan ben muntat i desperta emocions \u00a0tan b\u00e0siques que cada any s\u2019hi apunten centenars de persones candidates (previ pagament per la candidatura, \u00e9s clar) i ho expliquen orgulloses a les xarxes. Aquesta \u00e9s la magnitud de la trag\u00e8dia.<\/p>\n<p>Aix\u00ed doncs, \u00e9s el moment de plantejar-nos, com a \u00e9ssers humans que habitem el m\u00f3n del segle XXI i amb m\u00e9s acc\u00e9s que mai a fonts de coneixement, qu\u00e8 ens aporta realment que el nostre cervell reptili\u00e0 sigui un esclau etern de l\u2019\u00e8pica. <strong>Tant de bo el pensament cr\u00edtic ens ajudi a fer-la servir per a gaudir-la amb claredat, no per a sucumbir-hi. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019altre dia, tot preparant material per a una sessi\u00f3 d\u2019storytelling, vaig tornar a veure uns cap\u00edtols de Game of Thrones, una joia de la narrativa. A la hist\u00f2ria que relata la s\u00e8rie, les principals dinasties d\u2019unes terres molt llunyanes<\/p>\n","protected":false},"author":3,"featured_media":25818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[1323,1088,1483,1484],"class_list":["post-25823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-clarity-2-ca","tag-clarity-ca","tag-epic-ca","tag-gameofthrones-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c8pica vs Claredat - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/ca\/epica-vs-claridad\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c8pica vs Claredat - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"L\u2019altre dia, tot preparant material per a una sessi\u00f3 d\u2019storytelling, vaig tornar a veure uns cap\u00edtols de Game of Thrones, una joia de la narrativa. 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