{"id":25452,"date":"2020-07-22T10:18:14","date_gmt":"2020-07-22T10:18:14","guid":{"rendered":"https:\/\/www.emmaginer.com\/7-minutos-con-tomas-giovanetti\/"},"modified":"2022-11-01T15:37:36","modified_gmt":"2022-11-01T15:37:36","slug":"7-minutos-con-tomas-giovanetti","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/7-minutos-con-tomas-giovanetti\/","title":{"rendered":"7 minuts amb en Tom\u00e1s Giovanetti"},"content":{"rendered":"

En Tom\u00e1s Giovanetti \u00e9s l\u2019\u00fanic dels perfils que he entrevistat en aquests quasi 4 anys de blog a qui no conec (encara) en persona. Coses de la pand\u00e8mia i de les dist\u00e0ncies f\u00edsiques. Sort que el m\u00f3n online ens resol aquest gap. Des del 2016 en Tom \u00e9s la punta de llan\u00e7a de TGA una organitzaci\u00f3 que fa servir el gaming com a soluci\u00f3 a diferents necessitats empresarials: branding, engagement, llan\u00e7ament de productes, formaci\u00f3, … Nascut a Buenos Aires el 1998, Giovanetti comparteix amb nosaltres, entre altres temes, per qu\u00e8 l\u2019entorn gaming \u00e9s el m\u00e9s adequat per a construir comunitat, tant amb el client extern com amb l\u2019intern.
\n
\n1.Explica\u2019ns, com vas comen\u00e7ar en el m\u00f3n del gaming des d\u2019una perspectiva professional?
\n<\/strong>Com a an\u00e8cdota, jo vinc del m\u00f3n de l\u2019esport. Vaig estar molts anys competint a tennis, on vaig arribar a estar al ranking sub16 del meu pa\u00eds, Argentina. El 2016, com a hobby, vaig desenvolupar el meu primer videojoc que tenia una forta tem\u00e0tica anti-bullying. Aquest joc va tenir un \u00e8xit incre\u00efble a la plataforma STEAM, on es va posicionar com el primer en vendes. A arrel d\u2019aix\u00f2, el meu mentor, en Gabriel Monti, em va ajudar a anar m\u00e9s enll\u00e0 professionalment.<\/p>\n

2<\/strong>.Com va n\u00e9ixer TGA (The Gaming Agency) i quin \u00e9s el vostre prop\u00f2sit? Quin \u00e9s el vostre futur immediat?
\n<\/strong>Curiosament, TGA al principi venia de les meves inicials (Tom\u00e1s Giovanetti Alejandro). La veritat \u00e9s que el proc\u00e9s entre prendre la decisi\u00f3 de professionalitzar els videojocs a fundar TGA va anar molt r\u00e0pid. Vam n\u00e9ixer sobretot amb el prop\u00f2sit de ser una forma de comunicar contingut, no com una eina de simple divertimento<\/em>. Actuem com a pont de comunicaci\u00f3 de contingut de qualitat entre marques i audi\u00e8ncia, sobretot p\u00fablic jove, a trav\u00e9s de la diversi\u00f3.
\nA TGA utilitzem l\u2019entorn gaming per a comunicar contigut de valor dins de tres eixos: branded games, training games i community gaming. El nostre contigut abarca des de treballar l\u2019ADN d\u2019una marca, treballar la gesti\u00f3 del canvi cultural o llan\u00e7ar un nou producte. A principis d\u2019aquest any hi va haver un gran canvi perqu\u00e8 vam aconseguir la nostra primera ronda d\u2019inversi\u00f3 que ens ha perm\u00e8s avan\u00e7ar en la professionalitzaci\u00f3 de la organitzaci\u00f3. Hem incorporat talents de traject\u00f2ries molt consolidades com en Julio Alfons\u00edn o en Lorenzo Sanz. Ara per ara, estem presents a set pa\u00efsos: Argentina, Per\u00fa, Chile, M\u00e9xico, USA, Espanya, Fran\u00e7a i treballem amb clients com Nestl\u00e9, Telef\u00f3nica o Sony.
\nEns volem convertir en el principal developer d\u2019aquest tipus de producte, consolidar-nos als mercats d\u2019Europa i USA i entrar a nous pa\u00efsos com Emirats \u00c0rabs.<\/p>\n

3.Ens podem passar hores amb un joc \u2026 Per qu\u00e8 el gaming ens \u201cenganxa\u201d tant?
\n<\/strong>No \u00e9s un tema simple. Un joc t\u00e9 una combinaci\u00f3 l\u00fadica i visual que \u00e9s on es genera molt de valor. A difer\u00e8ncia d\u2019un producte d\u2019e-learning, el gaming \u00e9s un producte molt m\u00e9s sofisticat que t\u2019atrapa gr\u00e0cies a tres elements. El primer \u00e9s l\u2019entorn: la m\u00fasica, els elements gr\u00e0fics, els colors, els personatges, la hist\u00f2ria … \u00c9s molt m\u00e9s experiencial, cosa que fa que l\u2019usuari s\u2019introdueixi vivencialment al joc. El segon element \u00e9s el factor competici\u00f3. Entrem a jugar perqu\u00e8 generalment al nostre cervell li agrada acceptar reptes. Sia contra nosaltres mateixos, sia contra els nostres companys, ens agrada anar superant missions i nivells. Les ganes de ser millor ens fan dedicar m\u00e9s hores al joc.
\nEl tercer element \u00e9s el concepte \u201cpremi\u201d. Competim per a aconseguir quelcom, per aix\u00f2 els rewards<\/em> s\u00f3n molt importants.<\/p>\n

4.Avui tothom gamifica, per\u00f2 quina difer\u00e8ncia hi ha entre \u201cgaming\u201d i \u201cgamificaci\u00f3\u201d?
\n<\/strong>S\u00f3n conceptes molt barrejats perqu\u00e8 la industria encara \u00e9s novedosa. La meva percepci\u00f3 \u00e9s que la gamificiaci\u00f3 s\u00f3n sistemes de punts que d\u00f3nen premis a l\u2019usuari per a fer b\u00e9 una tasca (per exemple, per a aconseguir objectius de vendes). El gaming \u00e9s un h\u00edbrid. Tens punts i premis, per\u00f2 l\u2019acci\u00f3 s\u2019executa dins d\u2019un joc on l\u2019storytelling i la construcci\u00f3 de personatges \u00e9s un element molt potent.<\/p>\n

5.Hi ha algun element a tenir en compte en el desenvolupament d\u2019un producte quan passem de gaming de lleure a gaming corporate?
\n<\/strong>S\u2019assemblen bastant. T\u00e8cnicament, compartim tots els recursos i elements del gaming de lleure i els posem al servei del contingut\u00a0 que vulgui comunicar l\u2019empresa: des de temes de compliance fins a tem\u00e0tica vinculada a transformaci\u00f3 cultural, per dir dos exemples.<\/p>\n

Molt\u00edssimes gr\u00e0cies per compartir les teves perspectives amb nosaltres, Tom!<\/p>\n

Si voleu saber-ne m\u00e9s, feu un cop d\u2019ull a www.tgacompany.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En Tom\u00e1s Giovanetti \u00e9s l\u2019\u00fanic dels perfils que he entrevistat en aquests quasi 4 anys de blog a qui no conec (encara) en persona. Coses de la pand\u00e8mia i de les dist\u00e0ncies f\u00edsiques. Sort que el m\u00f3n online ens resol aquest gap. Des del 2016 en Tom \u00e9s la punta de llan\u00e7a de TGA<\/p>\n","protected":false},"author":3,"featured_media":25448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[1305,1306,1307],"class_list":["post-25452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-corporategaming-ca","tag-learningtools-ca","tag-thegamingagency-ca"],"yoast_head":"\n7 minuts amb en Tom\u00e1s Giovanetti - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/7-minutos-con-tomas-giovanetti\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 minuts amb en Tom\u00e1s Giovanetti - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"En Tom\u00e1s Giovanetti \u00e9s l\u2019\u00fanic dels perfils que he entrevistat en aquests quasi 4 anys de blog a qui no conec (encara) en persona. 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