{"id":25379,"date":"2020-06-05T09:17:19","date_gmt":"2020-06-05T09:17:19","guid":{"rendered":"https:\/\/www.emmaginer.com\/palabras-y-hechos\/"},"modified":"2020-06-28T09:41:40","modified_gmt":"2020-06-28T09:41:40","slug":"palabras-y-hechos","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/palabras-y-hechos\/","title":{"rendered":"Paraules i fets"},"content":{"rendered":"<p>Aquests dies recordo tot sovint una cosa que deia la meva \u00e0via: \u201cno hi ha duros a quatre pessetes\u201d. Em passa quan llegeixo o escolto els discursos que alguns CEOs estan oferint darrerament. \u00c9s descoratjador sentir-los parlar tant de tecnologia, estrat\u00e8gies i futur<!--more--> i tan poc de persones, terreny i present (com si fos possible desvincular una cosa de l\u2019altra). Sovint, <strong>aquests CEOs em recorden els <em>speakers<\/em> i gur\u00fas suposadament disruptius que simplement desafien el seu p\u00fablic amb hist\u00f2ries que despr\u00e9s s\u00f3n impossibles d\u2019aplicar a l\u2019operativa.<\/strong> All\u00f2 que m\u00e9s em preocupa, per\u00f2, \u00e9s veure com l\u2019<em>storytelling<\/em> d\u2019aquests discursos empresarials que alg\u00fa ha dissenyat magistralment a un despatx poden estimular immediatament l\u2019am\u00edgdala de l\u2019audi\u00e8ncia. Provoquen un allau de titulars, <em>likes<\/em> i retuits de frases a\u00efllades que el CEO de torn ha pronunciat al seu discurs i es converteixen en <em>mantras<\/em>. Per\u00f2, practicant l\u2019esperit cr\u00edtic que vaig aprendre de la meva \u00e0via (que a m\u00e9s a m\u00e9s era una gran optimista), quina relaci\u00f3 genu\u00efna hi ha entre les paraules d\u2019un discurs i els fets reals?<\/p>\n<p>Ja no estem a l\u2019edat de la innoc\u00e8ncia. <strong>L\u2019autenticitat, sobretot pel que fa a la coher\u00e8ncia entre comunicaci\u00f3 i acci\u00f3, \u00e9s quelcom gaireb\u00e9 ex\u00f2tic<\/strong>. Ens rendim a la m\u00e0gia de l\u2019<em>storytelling<\/em> verbal o visual sense fer-nos massa preguntes (a tots ens agrada una bona hist\u00f2ria). Tanmateix, <strong>si b\u00e9 \u00e9s cert que en un m\u00f3n<em> infoxicat<\/em> com el nostre \u00e9s f\u00e0cil tancar els ulls i deixar-se portar, aix\u00f2 no ens eximeix de la responsabilitat que tenim com a individus pensants que som d\u2019aplicar l\u2019esperit cr\u00edtic a tota informaci\u00f3 que ens arriba abans de decidir si veritablement \u00e9s digna del nostre aplaudiment<\/strong>, per m\u00e9s atractiva que sigui la frase o el titular. \u00a0Mai abans no hav\u00edem tingut tants elements al nostre abast per a obtenir informaci\u00f3 que ens aporti claredat sobre l\u2019enunciat que volem verificar. Potser <strong>ha arribat el moment de comen\u00e7ar a contrastar les paraules que alg\u00fa emet amb les accions que aquest alg\u00fa duu realment a terme<\/strong>. O de plantejar-nos qu\u00e8 vol dir realment quan una empresa explica que far\u00e0 una determinada inversi\u00f3 en una \u00e0rea i omet qu\u00e8 passar\u00e0 amb l\u2019\u00e0rea on ja no invertir\u00e0. O de verificar si el mateix discurs que la direcci\u00f3 llan\u00e7a als seus inversors l\u2019ha explicat abans als seus clients interns, les persones que formen part de la organitzaci\u00f3.<\/p>\n<p><strong>Donar suport a una idea \u00e9s una acci\u00f3 individual i les nostres accions individuals, aquelles que podem escollir si fer o no, s\u00f3n determinants per a donar forma a accions col.lectives<\/strong>. Si fa 70.000 anys l\u2019<em>homo <\/em>va esdevenir <em>sapiens<\/em> gr\u00e0cies a ser capa\u00e7 de gestionar una quantitat m\u00e9s gran d\u2019informaci\u00f3, cosa que li va permetre relacionar-se amb el seu entorn d\u2019una manera diferent, avui, <strong>en ple segle XXI, hem de ser capa\u00e7os de q\u00fcestionar la informaci\u00f3 que ens arriba abans de dur a terme una acci\u00f3 que ens compromet (i molt): donar suport obertament a alg\u00fa o a quelcom<\/strong>, encara que sigui en forma d\u2019un (en aparen\u00e7a) simple<em> like<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquests dies recordo tot sovint una cosa que deia la meva \u00e0via: \u201cno hi ha duros a quatre pessetes\u201d. Em passa quan llegeixo o escolto els discursos que alguns CEOs estan oferint darrerament. \u00c9s descoratjador sentir-los parlar tant de tecnologia, estrat\u00e8gies i futur<\/p>\n","protected":false},"author":3,"featured_media":25375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[974,971,1274,1273,1089],"class_list":["post-25379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-claredat","tag-claridad-ca","tag-pensamentcritic","tag-pensamientocritico-ca","tag-peopleandorganisationrocks-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paraules i fets - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/palabras-y-hechos\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paraules i fets - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Aquests dies recordo tot sovint una cosa que deia la meva \u00e0via: \u201cno hi ha duros a quatre pessetes\u201d. 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