{"id":25275,"date":"2020-04-10T09:06:34","date_gmt":"2020-04-10T09:06:34","guid":{"rendered":"https:\/\/www.emmaginer.com\/desde-dentro\/"},"modified":"2020-05-01T13:52:21","modified_gmt":"2020-05-01T13:52:21","slug":"desde-dentro","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/desde-dentro\/","title":{"rendered":"Des de dins"},"content":{"rendered":"<p>La setmana passada vaig llegir aquest <a href=\"https:\/\/knowledge.insead.edu\/leadership-organisations\/how-discomfort-makes-us-more-creative-13866\">article<\/a>, molt revelador (moltes gr\u00e0cies per compartir-lo, Jos\u00e9 Miguel Moreiro!), on la professora de Comportament Organitzacional de l\u2019INSEAD Li Huang explica com un entorn inc\u00f2mode estimula la creativitat.<!--more--> Habituat en general a la seva famosa zona de confort, <strong>l\u2019\u00e9sser hum\u00e0 no sent la necessitat de fer res diferent d\u2019all\u00f2 que est\u00e0 acostumat a menys que hi hagi una disrupci\u00f3 (normalment externa) que el faci canviar.<\/strong><\/p>\n<p>Evidentment, amb\u00a0 la majoria d\u2019organitzacions passa el mateix. Malgrat portar anys parlant de transformaci\u00f3, invertint en projectes i departaments d\u2019innovaci\u00f3 i\u00a0 veure la paraula VUCA escrita un cop i un altre, presentaci\u00f3 rere presentaci\u00f3, en realitat\u00a0 tot el m\u00f3n empresarial estava atrafegat amb les seves <em>corporate politics<\/em> (la intensitat de les quals acostumava a ser directament propocional a la mida i facturaci\u00f3 de l\u2019empresa en q\u00fcesti\u00f3). <strong>Tot all\u00f2 relacionat amb els conceptes \u201ctransformaci\u00f3, innovaci\u00f3, canvi\u201d s\u2019acostumava a externalitzar, com si fos una \u201cfeina\u201d que calia ser executada per alg\u00fa de fora, com si no fos possible dur-la a terme des de dins<\/strong>. En un entorn on tot havia anat m\u00e9s o menys segons les previsions fetes seguint models del s.XX, amb alguna baixada imprevista de facturaci\u00f3 que se solucionava (al menys en aparen\u00e7a) amb un pegat aqu\u00ed i un altre all\u00e0 o llan\u00e7ant un projecte d\u2019efici\u00e8ncia a curt termini (que a la majoria de casos es dedicava a retallar la l\u00ednia de cost que no s\u2019hauria de retallar), quina necessitat urgent hi havia de pensar i d\u2019actuar des de dins d\u2019una manera diferent? <strong>El funcionament per in\u00e8rcia feia que les organitzacions estiguessin instal.lades en una esp\u00e8cie de somnambulisme del qual nom\u00e9s un esdeveniment inesperat les podia fer despertar. <\/strong><\/p>\n<p>La gran disrupci\u00f3 externa ha despullat les organitzacions. En aquest moment la soluci\u00f3 ja no es troba anant de despatx en despatx, ni fent powerpoints ni contractant un informe. Tampoc no s\u2019arregla comprant una campanya de publicitat (qu\u00e8 avorrit \u00e9s veure actualment el mateix <em>storytelling<\/em> a totes les campanyes, siguin del que siguin). <strong>Ara cal definitivament rec\u00f3rrer a l\u2019autenticitat i a l\u2019ess\u00e8ncia d\u2019una organitzaci\u00f3: les persones<\/strong>. \u00c9s el moment de fer que la nostra gent, sense importar la seva seniority o departament, no siguin una massa de followers, sin\u00f3 <strong>individus que no nom\u00e9s fan servir la seva creativitat i talents personals a les xarxes socials sin\u00f3 que contribueixen a la construcci\u00f3 col.lectiva de la millor versi\u00f3 de la nostra organitzaci\u00f3 : una <em>organic-zaci\u00f3<\/em> on cada cap compta<\/strong> i no on nom\u00e9s pensin i decideixin els caps que estan asseguts a l\u2019estrat\u00e8gia. <strong>La gran disrupci\u00f3 externa ens fa mirar cap endins. No ens limitem a mirar. Actuem des de dins. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La setmana passada vaig llegir aquest article, molt revelador (moltes gr\u00e0cies per compartir-lo, Jos\u00e9 Miguel Moreiro!), on la professora de Comportament Organitzacional de l\u2019INSEAD Li Huang explica com un entorn inc\u00f2mode estimula la creativitat.<\/p>\n","protected":false},"author":3,"featured_media":25273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[583,592,1234,1233,1089],"class_list":["post-25275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-creatividad-ca","tag-creativitat","tag-organiczacio","tag-organiczacion-ca","tag-peopleandorganisationrocks-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Des de dins - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/desde-dentro\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des de dins - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"La setmana passada vaig llegir aquest article, molt revelador (moltes gr\u00e0cies per compartir-lo, Jos\u00e9 Miguel Moreiro!), on la professora de Comportament Organitzacional de l\u2019INSEAD Li Huang explica com un entorn inc\u00f2mode estimula la creativitat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emmaginer.com\/desde-dentro\/\" \/>\n<meta property=\"og:site_name\" content=\"Emma Giner\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-10T09:06:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-01T13:52:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2020\/05\/Fotoreflexioredim.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"gineremma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gineremma\" \/>\n<meta name=\"twitter:site\" content=\"@gineremma\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"gineremma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emmaginer.com\/desde-dentro\/\",\"url\":\"https:\/\/www.emmaginer.com\/desde-dentro\/\",\"name\":\"Des de dins - Emma Giner\",\"isPartOf\":{\"@id\":\"https:\/\/www.emmaginer.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emmaginer.com\/desde-dentro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emmaginer.com\/desde-dentro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2020\/05\/Fotoreflexioredim.png\",\"datePublished\":\"2020-04-10T09:06:34+00:00\",\"dateModified\":\"2020-05-01T13:52:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/cf09672239379f9bbe49184907fa6e16\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.emmaginer.com\/desde-dentro\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emmaginer.com\/desde-dentro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.emmaginer.com\/desde-dentro\/#primaryimage\",\"url\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2020\/05\/Fotoreflexioredim.png\",\"contentUrl\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2020\/05\/Fotoreflexioredim.png\",\"width\":800,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emmaginer.com\/desde-dentro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.emmaginer.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Des de dins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emmaginer.com\/en\/#website\",\"url\":\"https:\/\/www.emmaginer.com\/en\/\",\"name\":\"Emma Giner\",\"description\":\"People &amp; 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