{"id":24198,"date":"2019-10-01T05:35:22","date_gmt":"2019-10-01T05:35:22","guid":{"rendered":"http:\/\/www.emmaginer.com\/?p=24198"},"modified":"2019-10-16T12:56:35","modified_gmt":"2019-10-16T12:56:35","slug":"power-to-the-people","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/power-to-the-people\/","title":{"rendered":"Power to the people"},"content":{"rendered":"

De tots els vinils del meu pare, potser el que vaig escoltar m\u00e9s cops durant la meva infantesa i adol.lesc\u00e8ncia va ser l’LP “Imagine” de John Lennon. El track per excel.l\u00e8ncia, el que d\u00f3na nom a l’\u00e0lbum, era la meva can\u00e7\u00f3 m\u00e9s escoltada, per\u00f2 la resta dels t\u00edtols estan gravats al meu cervell i, de tant en tant, apareixen amb for\u00e7a per un motiu o un altre. “Power to the People”, amb una lletra que \u00e9s tot un call to action (fer click aqu\u00ed<\/a>) i que, malgrat ser del 1970, continua essent de total actualitat, no em surt del cap des de fa diverses setmanes.<\/p>\n

En el panorama actual, veiem que s’estan emprenent accions de gran rellev\u00e0ncia des de la societat civil. Totes parteixen d’un impuls generat per un core value universal que sorgeix d’un est\u00edmul cerebral com\u00fa a tot individu<\/strong> (perqu\u00e8 tots els cervells humans tenen la mateixa estructura neurol\u00f2gica). Tot core value, en s\u00ed mateix, \u00e9s un\u00e0nime:<\/strong> per exemple, ning\u00fa no vol que ning\u00fa de la seva esp\u00e8cie es mori o ning\u00fa no vol que el lloc on un mateix viu es destrueixi.. Fins que alg\u00fa crea un storytelling que justifica el contrari i, en funci\u00f3 de com en sigui, de convincent (o de com n’estigui de disposat l’altre de deixar-se conv\u00e8ncer), es creen versions i b\u00e0ndols i el poder d’all\u00f2 que \u00e9s un\u00e0nime queda dissolt.<\/strong><\/p>\n

Per\u00f2 ni l’storytelling m\u00e9s el.laborat por aturar un instint hum\u00e0 que tot status quo dominant intenta fer callar: les ganes de canvi<\/strong>. De la mateixa manera que, com deia Her\u00e0clit, no es passa dues vegades pel mateix riu perqu\u00e8 ni l’home \u00e9s el mateix ni l’aigua \u00e9s igual, el canvi (base de l’evoluci\u00f3) s’obre sempre cam\u00ed al final (tot i que al nostre basic cervell reptili\u00e0 li agradin els escenaris coneguts). El canvi no \u00e9s una estrat\u00e8gia, \u00e9s una acci\u00f3. Tota acci\u00f3 de canvi implica plantar cara i perdre la por al poder que representa el model anterior.<\/strong> I segurament l’\u00e9sser hum\u00e0 necessita un parell de generacions per a que no existeixi storytelling capa\u00e7 de contenir all\u00f2 que \u00e9s un\u00e0nime.<\/strong> Ho acceptem o no, tots tenim un cert respecte cap a la nostra generaci\u00f3 anterior (la dels nostres pares i fins i tot avis) que acaba fent que el canvi sigui m\u00e9s lent o m\u00e9s lleu.<\/p>\n

En el m\u00f3n de les organitzacions ho veiem molt clarament. Si b\u00e9 la generaci\u00f3 X (nascuts entre el s 70 i 80, per a fer-ho curt) va “modernitzar” l’estructura estrictament piramidal tot introduint elements com la comunicaci\u00f3 interna per a comen\u00e7ar a trencar els departaments a\u00efllats, els membres d’aquesta generaci\u00f3 continuen mantenint la fe que el canvi i la transformaci\u00f3 estan a mans dels seus comit\u00e8s de direcci\u00f3. Tanmateix, les generacions seg\u00fcents perceben els comit\u00e8s de direcci\u00f3 com un grup generacional desfasat i allunyat del m\u00f3n real,<\/strong> del nou m\u00f3n. Simplement, les generacions Y i Z ignoren les c\u00fapules i decideixen si l’empresa \u00e9s sexy o no per a treballar-hi, tot determinant d’aquesta manera implacable la superviv\u00e8ncia de la companyia. La gran llosa de les organitzacions amb estrat\u00e8gies m\u00e9s obsoletes \u00e9s el combo format per la rotaci\u00f3, la destalentitzaci\u00f3 i la no contribuci\u00f3 de les persones que hi treballen. “Ja no sabem qu\u00e8 inventar-nos per a atraure els joves”, em diuen. No cal inventar res, nom\u00e9s preguntar els joves directament.<\/strong><\/p>\n

Aix\u00ed doncs, una de les principals claus del canvi de paradigma rau a l’acci\u00f3 d’escollir i decidir per un mateix,<\/strong> que \u00e9s un comportament adquirit per cada cop m\u00e9s persones de totes les generacions. Les marques ja no poden imposar els seus productes ni les empreses el seu model de gesti\u00f3 perqu\u00e8, simplement, ja no estem al segle XX. Curiosament, aquest canvi est\u00e0 passat d’una manera totalment aliena i incontrolable per part dels qui fins ara ho havien manegat tot<\/strong> i veuen bocabadats com el model command&control s’enfonsa. I aix\u00ed anir\u00e0 passant, pels segles dels segles. Power to the people.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

De tots els vinils del meu pare, potser el que vaig escoltar m\u00e9s cops durant la meva infantesa i adol.lesc\u00e8ncia va ser l’LP “Imagine” de John Lennon. El track per excel.l\u00e8ncia, el que d\u00f3na nom a l’\u00e0lbum, era la meva can\u00e7\u00f3 m\u00e9s escoltada, per\u00f2 la resta dels t\u00edtols<\/p>\n","protected":false},"author":3,"featured_media":24175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[911,916,967],"class_list":["post-24198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-aplanandolapiramide-ca","tag-aplanantlapiramide","tag-genz-ca"],"yoast_head":"\nPower to the people - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/ca\/power-to-the-people\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Power to the people - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"De tots els vinils del meu pare, potser el que vaig escoltar m\u00e9s cops durant la meva infantesa i adol.lesc\u00e8ncia va ser l’LP “Imagine” de John Lennon. 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