{"id":24068,"date":"2019-07-17T09:31:46","date_gmt":"2019-07-17T09:31:46","guid":{"rendered":"http:\/\/www.emmaginer.com\/el-libro-del-mes-18\/"},"modified":"2019-07-22T07:32:15","modified_gmt":"2019-07-22T07:32:15","slug":"el-libro-del-mes-18","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/el-libro-del-mes-18\/","title":{"rendered":"El llibre del mes"},"content":{"rendered":"<p><strong><em>Lovemarks, the future beyond brands.<\/em> Kevin Rogers.<\/strong> No sabria dir qu\u00e8 m\u2019emociona m\u00e9s d\u2019aquest llibre m\u00edtic d\u2019en Kevin Rogers, el CEO de Saatchi&amp;Saatchi fins el 2016. \u00c9s un dels best-sellers inq\u00fcestionables de marketing i el seu missatge \u00e9s aplicable m\u00e9s enll\u00e0 d\u2019aquesta <!--more--> especialitzaci\u00f3. Segons l\u2019autor, les preocupacions de les marques s\u00f3n: acabar amb l\u2019exc\u00e9s d\u2019informaci\u00f3, connectar de deb\u00f2 amb el consumidor, crear experi\u00e8ncies integrades, aconseguir el comprom\u00eds de les persones i fer del nostre un m\u00f3n millor. Podr\u00edem dir que, en ess\u00e8ncia, s\u00f3n les principals preguntes que es fa tamb\u00e9 una empresa actualment. Aix\u00ed doncs, Lovemarks \u00e9s molt m\u00e9s que un llibre que descriu com una marca pot arribar a ser rellevant nom\u00e9s a trav\u00e9s de l\u2019emoci\u00f3 que provoca. Es tracta tamb\u00e9 d\u2019una obra que ens serveix per a projectar com han de ser actualment les organitzacions. Convertir una empresa en lovemark per al seu client intern no ser\u00e0 q\u00fcesti\u00f3 de metodologia, de gr\u00e0fics ni d\u2019organigrames trets del segle XX, sino d\u2019estar a la vora del client intern per a aconseguir la connexi\u00f3 emocional real.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lovemarks, the future beyond brands. Kevin Rogers. No sabria dir qu\u00e8 m\u2019emociona m\u00e9s d\u2019aquest llibre m\u00edtic d\u2019en Kevin Rogers, el CEO de Saatchi&amp;Saatchi fins el 2016. \u00c9s un dels best-sellers inq\u00fcestionables de marketing i el seu missatge \u00e9s aplicable m\u00e9s enll\u00e0 d\u2019aquesta<\/p>\n","protected":false},"author":3,"featured_media":24062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[891,887,889],"class_list":["post-24068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-emocio","tag-emocion-ca","tag-kevinrogers-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El llibre del mes - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El llibre del mes - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Lovemarks, the future beyond brands. Kevin Rogers. No sabria dir qu\u00e8 m\u2019emociona m\u00e9s d\u2019aquest llibre m\u00edtic d\u2019en Kevin Rogers, el CEO de Saatchi&amp;Saatchi fins el 2016. \u00c9s un dels best-sellers inq\u00fcestionables de marketing i el seu missatge \u00e9s aplicable m\u00e9s enll\u00e0 d\u2019aquesta\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/\" \/>\n<meta property=\"og:site_name\" content=\"Emma Giner\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-17T09:31:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-22T07:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2019\/07\/Llibre_Web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gineremma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gineremma\" \/>\n<meta name=\"twitter:site\" content=\"@gineremma\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"gineremma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/\",\"url\":\"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/\",\"name\":\"El llibre del mes - Emma Giner\",\"isPartOf\":{\"@id\":\"https:\/\/www.emmaginer.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2019\/07\/Llibre_Web.jpg\",\"datePublished\":\"2019-07-17T09:31:46+00:00\",\"dateModified\":\"2019-07-22T07:32:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/cf09672239379f9bbe49184907fa6e16\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/#primaryimage\",\"url\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2019\/07\/Llibre_Web.jpg\",\"contentUrl\":\"https:\/\/www.emmaginer.com\/wp-content\/uploads\/2019\/07\/Llibre_Web.jpg\",\"width\":800,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.emmaginer.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El llibre del mes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emmaginer.com\/en\/#website\",\"url\":\"https:\/\/www.emmaginer.com\/en\/\",\"name\":\"Emma Giner\",\"description\":\"People &amp; Organisation Shaker\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emmaginer.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/cf09672239379f9bbe49184907fa6e16\",\"name\":\"gineremma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.emmaginer.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66e07c97ce1fbd94b38fcc32afdad54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66e07c97ce1fbd94b38fcc32afdad54?s=96&d=mm&r=g\",\"caption\":\"gineremma\"},\"url\":\"https:\/\/www.emmaginer.com\/ca\/author\/gineremma\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El llibre del mes - Emma Giner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emmaginer.com\/el-libro-del-mes-18\/","og_locale":"ca_ES","og_type":"article","og_title":"El llibre del mes - Emma Giner","og_description":"Lovemarks, the future beyond brands. 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