{"id":24047,"date":"2019-07-01T04:01:00","date_gmt":"2019-07-01T04:01:00","guid":{"rendered":"http:\/\/www.emmaginer.com\/?p=24047"},"modified":"2019-07-22T07:32:03","modified_gmt":"2019-07-22T07:32:03","slug":"suenos-compartidos","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/suenos-compartidos\/","title":{"rendered":"Somnis compartits"},"content":{"rendered":"<p>Ho confesso. Normalment, tinc molt poca fe en els presidents o directors generals de les empreses. \u00c9s ben cert que no passa amb tots, per\u00f2 la gran majoria s\u00f3n perfils que, tancats dins la seva esfera d\u2019estrat\u00e8gia, es relacionen una mica amb la t\u00e0ctica <!--more--> <strong>i ben poc o gens amb les operacions<\/strong>. De fet, <strong>penso que els canvis reals dins una organitzaci\u00f3 no ho s\u00f3n per iniciativa dels seus directors, sino per les persones que trobem a les operacions<\/strong> (de vegades, pot passar que fins i tot les operacions fa anys que han canviat quan la direcci\u00f3, a anys llum de la realitat, decideix engegar un projecte de transformaci\u00f3 perqu\u00e8 ni se n\u2019han adonat que el canvi ja ha passat).<\/p>\n<p>Tanmateix, a arrel d\u2019una experi\u00e8ncia que he viscut recentment a una empresa que estic comen\u00e7ant a con\u00e8ixer per dins, avui vinc a trencar una llan\u00e7a pel col.lectiu de presidents i directors generals aut\u00e8ntics i inspiradors. M\u2019explicar\u00e9. L\u2019empresa que avui ens ocupa \u00e9s una marca ic\u00f2nica que va n\u00e9ixer a Espanya fa 75 anys i que avui est\u00e0 guiada pels dos fills del fundador (tots dos pertanyen a la generaci\u00f3 baby boomer). Em varen contactar a trav\u00e9s de l\u2019\u00e0rea comercial i de recursos humans per a fer un workshop d\u2019storytelling i neurovendes per a les seves directores de botiga a la propera convenci\u00f3. Em va sorprendre molt gratament que, dies abans del workshop, un dels presidents, el m\u00e9s present a l\u2019operativa de botiga, em va voler con\u00e8ixer i parlar del contingut del meu workshop. Ell havia de tancar la sessi\u00f3, just despr\u00e9s de la meva sessi\u00f3, i volia veure quins n\u2019eren els continguts per aix\u00ed llan\u00e7ar un missatge alineat com a tancament. Normalment, cap president em ve a preguntar de qu\u00e8 parlar\u00e9 abans d\u2019un workshop i, de fet, molt pocs estan presents quan faig sessions per a perfil de l\u2019operativa (en canvi sempre hi s\u00f3n quan ho faig per a perfils de direcci\u00f3). El dia assenyalat, el president va apar\u00e8ixer puntualment al workshop i el va seguir atentament. Quan vaig acabar, l\u2019home es va al\u00e7ar i, amb tota humilitat i molt emocionat, va agrair a encarregades i a tot l\u2019equip que estava present a la sala la feina conjunta que feien cada dia i que havia convertit la marca, 75 anys despr\u00e9s d\u2019obrir les seves portes per primer cop, en la materialitzaci\u00f3 d\u2019un somni. Llavors, totes les directores de botiga, emocionades i amb ll\u00e0grimes als ulls, es varen anar aixecant espont\u00e0niament per anar a abra\u00e7ar el president que, visiblement commogut, feia dos petons i s\u2019adre\u00e7ava pel nom a totes i cadascuna de les persones que responien pels seus punts de venda.<\/p>\n<p>Mai abans a la meva vida no havia vist perfils de l\u2019operativa que abracessin tan sincerament un perfil de direcci\u00f3, que corresponia a l\u2019abra\u00e7ada amb la mateixa emoci\u00f3. \u201cTots l\u2019estimem molt\u201d, em deien les directores de l\u2019\u00e0rea comercial i de hr. Totes dues venien d\u2019altres empreses rellevants, coneixien altres models empresarials i em parlaven amb reconeixement sincer de tot all\u00f2 que vivien q\u00fcotidianament en aquella empresa. Llavors vaig entendre\u2019n la longevitat i tamb\u00e9 abs\u00e8ncia de competidors comparables al mercat. De tornada a casa, vaig intentar pensar quant de temps feia que ning\u00fa no em parlava d\u2019\u201destimar-se\u201d a una empresa.<\/p>\n<p>Vaig sortir d\u2019aquella sessi\u00f3 francament inspirada. El meu prop\u00f2sit diari, a cada projecte que faig, consisteix a intentar reduir les nefastes dist\u00e0ncies que hi ha entre estrat\u00e8gia, t\u00e0ctica i operativa que provoquen la deriva de tantes i tantes empreses. <strong>Aplanar l\u2019estructura piramidal tot fent que direcci\u00f3 i operacions (que estan a la vora del client) s\u2019uneixin en una entesa comuna, que \u00e9s l\u2019aventatge competitiu m\u00e9s gran que pot tenir una organitzaci\u00f3.<\/strong> El somni d\u2019una empresa de 75 anys, compartit per les quatre generacions que hi treballen, \u00e9s tamb\u00e9 el somni per al qual aquesta shaker pica pedra cada dia. I, <strong>la bona not\u00edcia, \u00e9s que els somnis col.lectius els podem fer realitat entre tots. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ho confesso. Normalment, tinc molt poca fe en els presidents o directors generals de les empreses. \u00c9s ben cert que no passa amb tots, per\u00f2 la gran majoria s\u00f3n perfils que, tancats dins la seva esfera d\u2019estrat\u00e8gia, es relacionen una mica amb la t\u00e0ctica<\/p>\n","protected":false},"author":3,"featured_media":24042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[871,872,765,219],"class_list":["post-24047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-estrategia-ca","tag-operativa-ca","tag-organitzacio","tag-proposit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Somnis compartits - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/suenos-compartidos\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Somnis compartits - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Ho confesso. 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