{"id":23703,"date":"2018-12-07T02:06:49","date_gmt":"2018-12-07T02:06:49","guid":{"rendered":"http:\/\/www.emmaginer.com\/?p=23703"},"modified":"2018-12-13T14:21:54","modified_gmt":"2018-12-13T14:21:54","slug":"7-minuts-amb-antonio-rodriguez-pozo","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/7-minuts-amb-antonio-rodriguez-pozo\/","title":{"rendered":"7 minuts amb Antonio Rodr\u00edguez"},"content":{"rendered":"<p>L\u2019Antonio i jo ens vam con\u00e8ixer el 2016 i tenim tantes coses en com\u00fa que estem conven\u00e7uts que, en una altra vida, v\u00e0rem ser fam\u00edlia \u263a Com a bon <em>retail animal<\/em>, l\u2019Antonio t\u00e9 una vasta experi\u00e8ncia en el m\u00f3n de la moda, que va comen\u00e7ar a Londres (a Marks &amp; Spencer, <!--more--> on va fer els seus primers passos dins l\u2019\u00e0rea de col.lecci\u00f3 masculina i posteriorment va ser el Director Comercial d\u2019Iberia). Va ser una de les persones clau al desenvolupament de la marca Hoss Intropia (on va arribar a ser accionista). Avui, l\u2019Antonio \u00e9s el Retail Director de Pronovias, feina que alterna amb el seu rol de professor a l\u2019 IE i a l\u2019IED.<br \/>\nTot i que la seva especialitat \u00e9s el producte, l\u2019Antonio \u00e9s un ferm defensor de les persones dins el m\u00f3n del retail i sobre aix\u00f2 va la nostra conversa:<\/p>\n<p><strong>1. En aquests moments en qu\u00e8 parlem de retail h\u00edbrid, quin paper han de tenir les persones dins l\u2019estrat\u00e8gia retail d\u2019una marca?<\/strong><br \/>\nAvui, al retail, les persones s\u00f3n la clau diferencial final en la construcci\u00f3 d\u2019una marca. L\u2019emoci\u00f3, l\u2019empatia i la capacitat de sorprendre el client s\u00f3n essencials en un m\u00f3n on el client no perd el temps en la transacci\u00f3 excepte si l\u2019experi\u00e8ncia que oferim \u00e9s realment memorable.<\/p>\n<p><strong>2. Vas comen\u00e7ar al retail als 90 &#8230; Com han evolucionat els perfils i els tipus de carrera dins de la industria?<\/strong><br \/>\nVaig tenir la sort de comen\u00e7ar de la ma de Marks &amp; Spencer, un retailer que apostava per persones amb potencial i empenyia el desenvolupament permanent de l\u2019equip. Aix\u00f2 m\u2019ha guiat durant tota la meva carrera. Crec en el talent i en el potencial per damunt d\u2019altres factors i crec que, avui, els professionals del retail valoren m\u00e9s que mai el desenvolupament dins d\u2019un entorn omnicanal i canviant.<\/p>\n<p><strong>3. Actualment, qu\u00e8 demanem els retailers a les persones que treballen als nostres punts de venda?<\/strong><br \/>\nConnectar amb el client per a assolir objectius i ser ambaixadors de la marca tot creant una xarxa de clients personal i pr\u00f2pia que ens permeti, a trav\u00e9s del <em>clienteling<\/em>, desenvolupar el nostre negoci d\u2019una manera sostenible.<\/p>\n<p><strong>4. I qu\u00e8 demanen a una empresa els perfils m\u00e9s cobejats pels retailers?<\/strong><br \/>\nDesenvolupament professional continu i empoderament.<\/p>\n<p><strong>5. Fins a quin punt les persones que treballen en el punt de venda d\u2019una marca poden arribar a influir en el impacte de la marca sobre el client?<\/strong><br \/>\nS\u00f3n FONAMENTALS. Dins del retail f\u00edsic, l\u2019equip \u00e9s la pe\u00e7a clau per a oferir una proposta de valor diferencial com a marca.<\/p>\n<p><strong>6. Segons el teu parer, quines marques ho estan fent millor actualment pel que fa als equips de punt de venda?<\/strong><br \/>\nEvidentment, a Pronovias, on tenim em marxa programes de desenvolupament integral per als nostres equips. Pel que fa a interacci\u00f3 amb el client, m\u2019agrada molt tamb\u00e9 com ho fan a Louis Vuitton. A Espanya, es nota que marques com Loewe o Desigual tamb\u00e9 ho treballen activament.<\/p>\n<p>Moltes gr\u00e0cies per compartir la teva visi\u00f3 amb nosaltres, Antonio!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Antonio i jo ens vam con\u00e8ixer el 2016 i tenim tantes coses en com\u00fa que estem conven\u00e7uts que, en una altra vida, v\u00e0rem ser fam\u00edlia \u263a Com a bon retail animal, l\u2019Antonio t\u00e9 una vasta experi\u00e8ncia en el m\u00f3n de la moda, que va comen\u00e7ar a Londres (a Marks &amp; Spencer,<\/p>\n","protected":false},"author":3,"featured_media":23700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[662,663],"class_list":["post-23703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-newretail-ca","tag-retailispeople-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 minuts amb Antonio Rodr\u00edguez - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/7-minutos-con-antonio-rodriguez-pozo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 minuts amb Antonio Rodr\u00edguez - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"L\u2019Antonio i jo ens vam con\u00e8ixer el 2016 i tenim tantes coses en com\u00fa que estem conven\u00e7uts que, en una altra vida, v\u00e0rem ser fam\u00edlia \u263a Com a bon retail animal, l\u2019Antonio t\u00e9 una vasta experi\u00e8ncia en el m\u00f3n de la moda, que va comen\u00e7ar a Londres (a Marks &amp; 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