{"id":23694,"date":"2018-12-03T01:52:31","date_gmt":"2018-12-03T01:52:31","guid":{"rendered":"http:\/\/www.emmaginer.com\/?p=23694"},"modified":"2018-12-13T14:14:47","modified_gmt":"2018-12-13T14:14:47","slug":"de-la-inercia-a-la-deriva","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/de-la-inercia-a-la-deriva\/","title":{"rendered":"De la in\u00e8rcia a la deriva"},"content":{"rendered":"<p>Hi ha empreses d\u2019\u00e8xit que, de cop, deixen de ser-ho. Un dia, tot d\u2019una, la premsa ja no parla d\u2019elles amb el mateix entusiasme. Els resultats, si b\u00e9 no s\u00f3n dolents, no llueixen com fa un temps. Tot i que la seva reputaci\u00f3 continua essent bona pel <em>mainstream<\/em>, <!--more--> el seu codi ja no t\u00e9 el to fresc i <em>game changer<\/em> que va tenir. Les persones que hi treballen pensen que la seva empresa \u00e9s de les millors, per\u00f2 es passen el dia queixant-se. Els de la meva generaci\u00f3 es mataven per treballar-hi, per\u00f2 avui s\u00f3n un entorn jer\u00e0rquic m\u00e9s que no atrau talent diferenciador &#8230; Qu\u00e8 est\u00e0 passant?<\/p>\n<p>La hist\u00f2ria d\u2019aquestes empreses \u00e9s la mateixa que la de tantes organitzacions grans que varen comen\u00e7ar essent petites, amb un prop\u00f2sit i un nucli dur de persones que, en el seu moment, van creure en la idea a partir de la qual va n\u00e9ixer l\u2019empresa. Amb totes les ganes del m\u00f3n per fer que les coses passessin, les persones van abra\u00e7ar la idea. Tots feien de tot, sense pensar en organigrames. I l\u2019empresa va comen\u00e7ar a tenir els seus resultats. Noves persones amb la mateixa il.lusi\u00f3 se sumaven al projecte. I aix\u00ed, l\u2019empresa, o, m\u00e9s ben dit, les persones que la formaven, van anar marcant fites i escrivint noves regles en el seu mercat. I aix\u00ed van anar passant els anys. Per\u00f2 un dia, sense saber com, l\u2019empresa es va despertar i no es podia moure. Estava m\u00e9s centrada en processos, nivells i KPIs enfocats a inversors que en les persones que l\u2019havien fet cr\u00e9ixer. No se sap com ni per qu\u00e9, les persones havien esdevingut una simple <em>commodity<\/em>. I el no-talent va comen\u00e7ar a instal.lar-se a la organitzaci\u00f3. L\u2019empresa \u00e9s molt gran, enorme. Al principi, la seva in\u00e8rcia ho tapa tot. Per\u00f2, a un entorn VUCA on tot \u00e9s exponencial (fins i tot la velocitat en qu\u00e8 passen les coses), aquesta in\u00e8rcia evoluciona a deriva abans d\u2019adonar-se\u2019n. Res no podr\u00e0 aturar all\u00f2 que \u00e9s inexorable: per m\u00e9s que es jugui amb la P&amp;L i es vulguin activar noves palanques d\u2019estalvi, l\u2019empresa d\u2019\u00e8xit s\u2019est\u00e0 convertint en una empresa m\u00e9s. Comen\u00e7a el compte enrere, potser no cap a la seva desaparici\u00f3, per\u00f2 s\u00ed cap a l\u2019expulsi\u00f3 de l\u2019Olimp de les megamarques, amb totes les p\u00e8rdues que representa.<\/p>\n<p>I aix\u00ed passem d\u2019una empresa brillant a una empresa m\u00e9s. Apostar pel no-talent i creure que les coses continuaran passant sense el geni de les persones adeq\u00fcades \u00e9s d\u2019una arrog\u00e0ncia empresarial extrema. Perqu\u00e8 ni l\u2019accionista m\u00e9s agut ni el proc\u00e9s m\u00e9s ambici\u00f3s implementat per una de les prestigioses Big 4 poden salvar de la mediocritat una empresa que, en el seu moment, va decidir tractar les persones com una <em>commodity<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi ha empreses d\u2019\u00e8xit que, de cop, deixen de ser-ho. Un dia, tot d\u2019una, la premsa ja no parla d\u2019elles amb el mateix entusiasme. Els resultats, si b\u00e9 no s\u00f3n dolents, no llueixen com fa un temps. Tot i que la seva reputaci\u00f3 continua essent bona pel mainstream,<\/p>\n","protected":false},"author":3,"featured_media":23729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[658,656,398],"class_list":["post-23694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-destalentitzacio","tag-destalentizacion-ca","tag-jerarquia-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De la in\u00e8rcia a la deriva - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/ca\/de-la-inercia-a-la-deriva\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la in\u00e8rcia a la deriva - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"Hi ha empreses d\u2019\u00e8xit que, de cop, deixen de ser-ho. 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