{"id":23562,"date":"2018-09-01T06:09:39","date_gmt":"2018-09-01T06:09:39","guid":{"rendered":"http:\/\/www.emmaginer.com\/?p=23562"},"modified":"2018-09-13T10:01:10","modified_gmt":"2018-09-13T10:01:10","slug":"incertesa","status":"publish","type":"post","link":"https:\/\/www.emmaginer.com\/ca\/incertesa\/","title":{"rendered":"Incertesa"},"content":{"rendered":"<p>A la meva filla de 4 anys li encanta visitar l\u2019antic Museu de la Ci\u00e8ncia (actual CosmoCaixa, per\u00f2 jo continuo utilitzant la nomenclatura la meva infantesa nost\u00e0lgicament). El seu experiment preferit \u00e9s un gran cub de vidre amb una base de sorra que reprodueix <!--more--> el comportament dels fons marins en cas de moviments s\u00edsmics. Aquest experiment es diu \u201cIncertesa\u201d. En el panell explicatiu que hi ha al costat de l\u2019experiment, s\u2019explica que, a l\u2019antiguitat, l\u2019\u00e9sser hum\u00e0 estava exposat a un gran percentatge d\u2019incertesa causada, sobretot, per factors externs (fen\u00f2mens mediambientals, malalties, etc.). Actualment, <strong>la incertesa que vivim est\u00e0 principalment provocada pel mateix \u00e9sser hum\u00e0<\/strong>. Quan ho vaig llegir per primer cop, vaig sentir un calfred.<\/p>\n<p>Pensant en clau organitzacional, la incertesa (\u201c<em>uncertainty<\/em>\u201d en angl\u00e8s), \u00e9s un dels quatre motors del fam\u00f3s entorn VUCA en qu\u00e8 vivim (junt amb <em>volatility, complexity i ambiguity<\/em>). I, com a gran fan del VUCA que s\u00f3c, la meva primera percepci\u00f3 del concepte \u201cincertesa\u201d \u00e9s sempre com quelcom positiu. En la meva visi\u00f3 optimista, puc definir-la com un estat d\u2019expectaci\u00f3 o d\u2019emoci\u00f3 davant d\u2019all\u00f2 que \u00e9s nou. Est\u00e0 vinculat amb un dels meus mantra preferits: el millor est\u00e0 per arribar. \u00c9s el m\u00e9s semblant a la sensaci\u00f3 d\u2019obrir un regal o comen\u00e7ar un viatge. La promesa que hi ha rere quelcom diferent.<\/p>\n<p>Per\u00f2 he d\u2019admetre, molt a contracor, que hi ha una altra lectura d\u2019 \u201cincertesa\u201d que no \u00e9s precisament la versi\u00f3 que contempla el concepte VUCA. \u00c9s la inquietud que queda quan veus que a una empresa acomiaden un gran talent amb grans resultats perqu\u00e8 molestava a un <strong>ego<\/strong>. \u00c9s la inc\u00f2gnita que genera veure una marca amb un gran producte per\u00f2 que <strong>no \u00e9s capa\u00e7 d\u2019escoltar<\/strong> <strong>ni de connectar<\/strong> amb el client i vendre. \u00c9s l\u2019estupefacci\u00f3 que provoca el fet que un comit\u00e8 de direcci\u00f3 compri un programa de transformaci\u00f3 sense haver-se adonat que <strong>la operativa es va transformar sola<\/strong> fa un parell d\u2019anys (per\u00f2 aquesta operativa queda molt lluny dels seus despatxos). \u00c9s la preocupaci\u00f3 de veure que hi ha empreses on la gent est\u00e0 m\u00e9s capficada a pensar a qui posa en c\u00f2pia als seus mails i en quin ordre la posa per a no ferir sensibilitats que a <strong>fer que les coses passin.<\/strong><\/p>\n<p>Efectivament, aix\u00f2 tamb\u00e9 \u00e9s incertesa, per\u00f2 no t\u00e9 res de positiu ni de VUCA. \u00c9s la incertesa que es genera quan hi ha accions inexplicables que no representen cap impacte productiu i que fan que l\u2019espectador es vegi vulnerable i fr\u00e0gil. <strong>I el seu causant, m\u00e9s que l\u2019\u00e9sser hum\u00e0, \u00e9s l\u2019EGO.<\/strong><\/p>\n<p>Si fem un cop d\u2019ull a la hist\u00f2ria (\u00e9s igual el grau d\u2019antiguitat), veurem que <strong>els egos estan darrere els grans fracassos<\/strong>, no nom\u00e9s empresarials, sin\u00f3 tamb\u00e9 socials. I, just al contrari, rere els m\u00e9s grans \u00e8xits o fites hi ha hagut sempre un clar <strong>prop\u00f2sit col.lectiu compartit<\/strong>. De manera que la clau per a passar de la incertesa com a inquietud a la incertesa com a emoci\u00f3 per all\u00f2 que \u00e9s nou potser rau en aquest punt: <strong>l\u2019evoluci\u00f3 de col.lectius gestionats per egos individualistes a comunitats empoderades<\/strong> conscients de la transcend\u00e8ncia de la seva contribuci\u00f3. I, essent fidel al meu optimisme i fe en les persones habitual, s\u00e9 que estem donant aquest pas. Perqu\u00e8, en el fons, a tot <strong>\u00e9sser hum\u00e0 ens agrada m\u00e9s la percepci\u00f3 positiva<\/strong> d\u2019 \u201cincertesa\u201d que la negativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la meva filla de 4 anys li encanta visitar l\u2019antic Museu de la Ci\u00e8ncia (actual CosmoCaixa, per\u00f2 jo continuo utilitzant la nomenclatura la meva infantesa nost\u00e0lgicament). El seu experiment preferit \u00e9s un gran cub de vidre amb una base de sorra que reprodueix<\/p>\n","protected":false},"author":3,"featured_media":23559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[501,558,559,557],"class_list":["post-23562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-empowerment-ca","tag-incertesa","tag-propositcollectiu","tag-vuca-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Incertesa - Emma Giner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emmaginer.com\/incertidumbre\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incertesa - Emma Giner\" \/>\n<meta property=\"og:description\" content=\"A la meva filla de 4 anys li encanta visitar l\u2019antic Museu de la Ci\u00e8ncia (actual CosmoCaixa, per\u00f2 jo continuo utilitzant la nomenclatura la meva infantesa nost\u00e0lgicament). 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