Zara Guimaraes Induction Event.
The whole store team participated in the experiential event “Aquí nasceu Zara Guimaraes.” They had to handcraft a version of the Guimaraes Castle (where Portugal was founded according to history) with daily use materials from the store. We worked on concepts such as diversity, working with MVP, achieving maximum results with minimal resources, etc.
2 June, 2017
Fashion, One shot, Retail, Session